TikTok Shop - Merchant Acquisition & Strategy Manager

Responsibilities

About the team
The Merchant Acquisition Incubation team manages the incubation journey for high potential sellers within TikTok E-commerce EU.
As an integral part of the team you'll take ownership of designing effective outreach programs, growth work-streams, thus empowering our merchants to grow and scale their business.

Responsibilities:
- Own merchant acquisition, responsible for new registered and sellable merchant growth
- Expand and optimize acquisition channels (paid ads, CRM, agencies, events) to improve scale and efficiency
- Build merchant segmentation (e.g. HiPo) and design differentiated onboarding strategies (commission incentives, ads credits, etc.)
- Optimize funnel conversion (registration → onboarding → activation) to drive early-stage GMV
- Develop localised strategies across EU markets, balancing scale and ROI

Qualifications

Minimum Qualifications
- 5+ years experience in e-commerce / marketplace platforms
- Proven experience in Merchant acquisition / seller onboarding, Merchant operations / growth / BD
- Strong understanding of European merchant ecosystem: Brands / SMEs / distributors / service providers
- Strong analytical and strategic thinking: Able to design growth models (CAC / LTV / funnel conversion)

Preferred Qualifications
- Structured and original thinking, ability to thrive in an ambiguous environment and explain complex concepts simply.
- Quick learner, proactive and resilient.
- Strong team player, who takes strong ownership of individual performance, and ultimately focused on delivering high standards and results.