TikTok Shop - Marketing Project Management Specialist (Integrated Marketing) - Thailand

- Leverage consumer insights, behavioral data, and market trends to identify opportunities and shape campaign strategies
- Design effective media mix across online and offline channels to maximize reach, impact, and efficiency
2. Campaign Execution
- Drive end-to-end campaign execution from ideation to launch, including creative development, content production, media rollout, and performance tracking
- Ensure speed, quality, and consistency across all touchpoints while maintaining strong brand alignment
- Manage multiple campaigns simultaneously with clear prioritization, timelines, and deliverables
3. Media Direction & Performance Monitoring
- Develop a strong understanding of the media landscape across online and offline channels (e.g. social, in-app, OOH, offline activations)
- Provide clear media direction and input to ensure channel selection and formats align with communication objectives and campaign strategy
- Monitor campaign performance against key metrics (e.g. reach, engagement, traffic) to ensure delivery is on track
- Identify key learnings and provide strategic recommendations to improve future campaign effectiveness
4. Budget Management
- Own and optimize marketing communication budgets to drive maximum ROI/ROAS
- Track spending, manage forecasts, and ensure efficient allocation across campaigns and channels
- Handle operational processes including PR/PO, vendor coordination, and basic documentation to ensure smooth execution
- Maintain strong cost control while balancing performance and brand impact
5. Cross-Functional Leadership
- Partner with campaign, channel marketing, product, platform operations, and external parties to align on goals, messaging, and execution plans
- Act as the central point of coordination to drive alignment and execution across stakeholders
6. Innovation & Growth
- Continuously explore new channels, formats, and ideas to push creative and media boundaries
- Bring a test-and-learn mindset to unlock new growth opportunities
- Stay ahead of industry trends, platform updates, and competitor movements
- Drive continuous improvement in communication effectiveness and campaign performance

Qualifications

Minimum Qualifications:
- Bachelor's degree or above in Marketing, Business Administration, Communications, or related field
- 3+ years of experience in Brand Marketing, Brand Management, Campaign Marketing, or Integrated Marketing Communications
- Proven experience managing end-to-end marketing campaigns across online and offline channels
- Strong understanding of social media marketing, creator/KOL marketing, and marketing communication strategy
- Proficiency in English communication, both written and spoken
- Strong project management skills with ability to manage multiple projects simultaneously
- Experience collaborating with cross-functional stakeholders and external partners

Preferred Qualifications:
- Proactive, adaptable, and ownership-driven mindset with ability to thrive in a fast-paced environment
- Data-driven mindset with ability to interpret campaign performance and business metrics
- Familiarity with advertising technologies and good understanding of e-commerce and online/offline marketing channels
- Background from FMCG, e-commerce, marketplace, or consumer brands is preferred

Client-provided location(s): Bangkok, Thailand

Job ID: TikTok-7639306778987415861

Employment Type: OTHER

Posted: 2026-05-14T20:33:05