TikTok Shop - Integrated Marketing & Campaign Specialist

Responsibilities

The commerce industry has seen tremendous growth in recent years and has become a hotly contested space amongst leading Internet companies, and its future growth cannot be underestimated.
With millions of loyal users globally, we believe TikTok is an ideal platform to deliver a brand new and better commerce experience to our users. We are looking for passionate and talented people to join our operations team, together we can build a commerce ecosystem that is innovative, secure and intuitive for our users.

Responsibilities:
- Create Campaign Framework: Define campaign targets and timelines, propose campaign themes/key selling points (KSPs), set overall targets and budgets, derive actionable targets, and delegate responsibilities to the appropriate persons in charge (PICs).
- Market and Competition Analysis: Continuously track market trends, monitor competitor activities, gather input from sellers and buyers, and apply best practices from other countries/regions to build information libraries and identify new growth opportunities.
- Insights Creation: Combine internal data, market research, and seller/buyer input to generate meaningful insights that drive new growth opportunities or improve efficiency.
- Cross-functional Collaboration: Act as the center of expertise to collaborate with the Marketing Team (Branding/Media), IP Campaigns, and other cross-functional teams (including R&D tech) to co-develop cohesive and effective campaigns.

Qualifications

Minimum Qualification(s):
- Experience: 3+ years of experience in growth/demand, strategic planning (S&P), or consulting. Experience in forecasting, building projections, and campaign planning is required.
- Interpersonal Skills: Strong interpersonal skills and a positive attitude when dealing with setbacks. Must be independent yet capable of teamwork.
- Project Management: Excellent project management and execution skills, including creating timelines, managing budgets, and coordinating teams to meet objectives.
- Analytical Skills: Proficient in analyzing data and metrics to measure the success of marketing campaigns and apply learning iterations for continuous improvement.
- Communication Skills: Strong communication skills to effectively convey marketing plans and strategies to internal and external stakeholders.

Preferred Qualification(s):
- Collaborative Skills: Ability to collaborate effectively with cross-functional teams, including internal departments (Marketing, Creators, Merchants, PR, GR, CSR, Legal, FinTech, Logistics, Industry Team) and Regional Teams (Marketing, Product).
- Attention to Detail: Meticulous attention to detail to ensure all marketing materials are accurate, campaign setups are timely, and execution is error-free.