TikTok Shop - Gadget & Technology Creator Lead (E-Commerce) - Thailand

Responsibilities

- Creator Management:
- Source, recruit, and manage creators in the fashion category across platforms
- Build strong relationships with creators and brand to support long-term collaboration
- Match creators with suitable product categories and campaigns based on performance, audience, and content style
- Grow creator's community and identify creator community's brand persona.
- Actively work and collaborate together with the cross-functional stakeholders to achieve greater impact on the platform.
- Plan strategically and analyze deeper partnership models beneficial for creators and platform
- Maintain and cultivate the growth of TikTok creator towards performance goals, continues improvement of content for both live streaming and short video, maximizing the business as well as monetization growth.
- Campaign Execution & Market Insight:
- Collaborate with cross functional team teams (marketing, category, and performance) to brief creators and execute high-impact campaigns.
- Monitor and analyze creator performance metrics (CTR, GMV, ROAS, engagement,Join rate) to optimize campaigns
- Role out Genre campaign from end to end. Including timeline management and task allocation.
- Ensure content aligns with campaign objectives, brand tone, and platform best practices
- Guide creators on storytelling, formats, hooks, and trends specific to Gadget & Technology audiences
- Provide insights and recommendations to improve creator strategies and product-market fit.

Qualifications

Minimum Qualifications:
- Minimum Bachelor's Degree or above
- English proficiency and Thai language proficiency
- 5 years+ of KOL/Top Creator/Celeb Management experience, which scope includes but not only limited to Social Media, Talent Management, and MCN.
- Understand KOL and the media landscape in Thailand, exceptionally skilled at cultivating mature as well as up and rising creators KOLs, with proven successful case(s).

Preferred Qualifications:
- Outstanding communication skills, presentation and problem-solving, enjoy communication with users and deliver daily support with strong user-driven mindset;
- Strong planning skills for online & offline campaigns, creative and good at brain-storming;
- Be enthusiastic, responsible, result-driven and efficient, can work under pressure;
- E-commerce background is a plus.