TikTok Shop - FBT Seller Growth Central Strategy Project Manager

Responsibilities

Fulfilled by TikTok (FBT) is TikTok Shop's official fulfillment solution, providing merchants with an end-to-end service that includes warehousing, packing, and delivery. The FBT Seller Growth team focuses on the platform's core merchants and drives scaled adoption and deeper usage of FBT through structured merchant growth and fulfillment solutions. The team plays a critical hub role across merchants, products, operations, and cross-functional collaboration, and is a key pillar of TikTok Shop's 2026 strategic priorities.

The FBT Seller Growth Central Strategy Team is a sub-team under Seller Growth. Its primary mission is to define clear goals and strategies, coordinate cross-functional support teams, and integrate internal resources to support FBT's overall business objectives.

Responsibilities
- Goal setting and tracking: Define and break down business goals for the seller operations team, align targets with industry seller management teams, and establish clear tracking mechanisms to ensure effective process monitoring.
- Cross-functional collaboration: Build collaboration frameworks with logistics, industry teams, and other supporting functions to ensure information sharing, priority alignment, and effective use of internal resources. Key partners include (but are not limited to) logistics strategy, governance, creator teams, marketing, and TSP/agency teams.
- Team enablement and efficiency: Improve BD/AM efficiency through productization and standardization, including initiatives such as pitch deck development, automated FBT merchant reporting, leads management, BD funnel tracking, training programs, knowledge base documentation, and pitch deck optimization.
- Project management: Own and drive key strategic initiatives end to end, define success metrics, proactively identify bottlenecks, and mobilize resources to resolve issues in a timely manner.

Qualifications

Minimum Qualifications
- Bachelor's degree or above with solid knowledge of logistics fulfillment and e-commerce operations, with 2+ years of experience in strategy, operations, or related roles.
- Strong data analysis skills, with the ability to independently analyze data and produce insights to support business decisions.
- Ability to operate in complex and fast-changing e-commerce and fulfillment environments.
- Strong execution mindset, fast learner, high sense of ownership, and strong collaboration skills, with the ability to continuously grow professionally with guidance.

Preferred Qualifications
- Experience at leading B2B logistics platforms in China or the U.S. is a plus
- End-to-end ownership experience for large-scale projects is a plus

Job Information

[For Pay Transparency] Compensation Description (annually)

The base salary range for this position in the selected city is $111467 - $208578 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

For Los Angeles County (unincorporated) Candidates:

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:

1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;