TikTok Shop - Fashion IP Campaign, Project Intern (Fashion, UK), 2026 Start - 2027 Start

Responsibilities

The TikTok commerce team builds the solutions that help businesses engage audiences, inspire product discovery, and create commercial experiences on a platform where brands and merchants connect meaningfully with creators and communities.

We work closely with merchants, creators, and partners to support sustainable business growth while keeping the experience safe and trusted for the community. As the business scales across global markets, we take on complex challenges across content, commerce, trust, and the differing needs of each local market.

You will help shape the future of AI-native commerce, where discovery, entertainment, and buying happen in the same place.

About the Role
The UK Fashion team is requesting one additional daily intern headcount to support the growing scope of merchant operations, campaign operations, and performance tracking.

Currently, the team's workload is primarily handled by full-time team members. As campaign frequency merchant participation continues to increase and BFCM is coming up, additional daily execution support is needed to improve operational efficiency and ensure campaign deliverables are completed on time.
This is a new hiring request rather than a replacement role. The intern will provide daily operational support to the UK Fashion Ops team and help strengthen daily execution quality across key business moments.

As a project intern, you will have the opportunity to engage in impactful short-term projects that provide you with a glimpse of professional real-world experience. You will gain practical skills through on-the-job learning in a fast-paced work environment and develop a deeper understanding of your career interests.
Applications will be reviewed on a rolling basis - we encourage you to apply early.

Responsibilities
- Assist with merchant communication, including campaign reminders, product collection, asset follow-up, and participation tracking.
- Support campaign operations for UK Fashion, including major campaigns (BFCM), brand IP campaigns and other key seasonal initiatives.
- Coordinate with internal teams such as Campaign, Shoptab and Creato to follow up on operational tasks.
- Support data collection and basic product/shop/category/industry performance analysis.
- Support ad hoc tasks related to UK Fashion category growth, merchant activation, and commercial planning.
- Campaign Execution & Support: Assist in executing key marketing campaigns (e.g. Black Friday, Summer Sale, Payday), ensuring smooth operations across promotional tools and traffic drivers.
- Data Analysis & Performance Insights: Monitor campaign performance using internal dashboards, compile reports, and provide data-driven recommendations to optimize future campaigns.
- System Configuration: Support setup and management of in-app campaign tools (e.g. vouchers, livestream features, campaign H5, creator events ) to enhance campaign effectiveness.
- Stakeholder Coordination: Work cross-functionally with local teams (e.g. Creator Management, Seller Management, Marketing, Product), and external partners (e.g. brands, agencies) to align campaign execution and objectives.
- Process Improvement & Project Assistance: Support workflow optimization and documentation to enhance campaign efficiency and execution excellence.
- Market & Consumer Insights: Keep up with e-commerce trends, social media behavior, and digital marketing innovations to suggest improvements and identify new opportunities.

Qualifications

Minimum Qualifications:
- Pursuing a Bachelor's degree in a relevant field.
- Able to commit to an internship of at least 3 months; long-term availability is a strong plus.
- Comfortable working with Excel, with the ability to organize data, conduct basic analysis, and translate findings into actionable insights.
- Data-driven and detail-oriented, with strong execution capability, effective communication skills, a collaborative mindset, and good time management.