TikTok Shop - External Affairs Manager
Responsibilities
Global E-Commerce's Governance and Experience (GNE) team is responsible for building a safe, trusted, and compliant marketplace for buyers, sellers, and creators around the world.
Established in 2025, the External Affairs team serves as the external voice of GNE. The team works to strengthen TikTok Shop's reputation by building trusted relationships with regulators, industry associations, rights holders, trade organizations, and global brands. Through these partnerships, the team helps shape scalable governance programs, enhances regulatory engagement, and ensures external feedback is translated into meaningful operational improvement
We are seeking an External Affairs Program Manager to support strategic engagement with external stakeholders while driving governance and operational excellence across the organization. This individual will serve as a key bridge between external partners and internal cross-functional teams, helping translate evolving regulatory expectations and industry feedback into scalable programs, policies, and operational processes.
The role combines strong program management skills with experience navigating regulatory environments, stakeholder management, and governance frameworks in a fast-paced, global organization.
Responsibilities:
- Represent Governance & Experience (GNE) in external engagements alongside Government Relations, Public Relations, and Brand Relations teams to build and maintain trust relationships, in particular in the areas of Intellectual Property and Product Safety.
Want more jobs like this?
Get Business Operations jobs in Seattle, WA delivered to your inbox every week.

- Design, implement, and continuously improve governance frameworks, operating models, and standard operating procedures (SOPs) to support external stakeholder engagement at scale.
- Partner closely with cross-functional teams, including but not limited to Listings & IPR, Regulatory Compliance, Legal and Public Policy teams, to drive alignment and execute strategic initiatives.
- Gather, assess, and communicate external stakeholder feedback, translating regulatory expectations and industry insights into operational improvements and policy enhancements.
- Drive cross-functional programs that strengthen compliance, improve governance, and enhance trust with regulators and external partners globally.
- Identify emerging regulatory trends, risks, and stakeholder concerns, proactively recommending scalable solutions and mitigation strategies.
- Coordinate global initiatives that reinforce TikTok Shop's reputation and strengthen engagement with regulators and industry partners.
- Develop mechanisms, reporting, and governance processes to measure the effectiveness of external engagement programs and ensure consistent execution across regions.
Qualifications
Minimum Qualification(s):
- Bachelor's degree or equivalent practical experience.
- 5+ years of experience in regulatory compliance, public policy, trust & safety, governance, or a related field.
- 3+ years of experience leading cross-functional programs, operations, governance, or process improvement initiatives.
- Experience developing governance frameworks, operational processes, and standard operating procedures (SOPs).
- Demonstrated ability to influence and drive alignment across multiple cross-functional stakeholders without direct authority.
- Experience managing complex, ambiguous projects in a fast-paced, global environment.
- Strong analytical, communication, and stakeholder management skills, with the ability to translate complex regulatory requirements into scalable operational solutions.
Preferred Qualification(s):
- Experience engaging directly with regulators, government agencies, rights owners, or industry associations.
- Experience within e-commerce, marketplaces, technology, trust & safety, product compliance, or regulatory affairs.
- Experience working in highly regulated industries or multinational organizations.
- Experience managing executive-level stakeholder relationships and representing an organization in external forums.
- Familiarity with intellectual property, product safety, consumer protection, or marketplace governance.
Job Information
[For Pay Transparency] Compensation Description (annually)
The base salary range for this position in the selected city is $103360 - $209380 annually.
Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.
Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).
The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
For Los Angeles County (unincorporated) Candidates:
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:
1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
3. Exercising sound judgment.
Perks and Benefits
Health and Wellness
- Health Insurance
- Dental Insurance
- Vision Insurance
- HSA
- Life Insurance
- Fitness Subsidies
- Short-Term Disability
- Long-Term Disability
- On-Site Gym
- Mental Health Benefits
- Virtual Fitness Classes
Parental Benefits
- Fertility Benefits
- Adoption Assistance Program
- Family Support Resources
Work Flexibility
- Flexible Work Hours
- Hybrid Work Opportunities
Office Life and Perks
- Casual Dress
- Snacks
- Pet-friendly Office
- Happy Hours
- Some Meals Provided
- Company Outings
- On-Site Cafeteria
- Holiday Events
Vacation and Time Off
- Paid Vacation
- Paid Holidays
- Personal/Sick Days
- Leave of Absence
Financial and Retirement
- 401(K) With Company Matching
- Performance Bonus
- Company Equity
Professional Development
- Promote From Within
- Access to Online Courses
- Leadership Training Program
- Associate or Rotational Training Program
- Mentor Program
Diversity and Inclusion
- Diversity, Equity, and Inclusion Program
- Employee Resource Groups (ERG)
Company Videos
Hear directly from employees about what it is like to work at TikTok.