TikTok Shop - E-commerce Account Manager / Category Manager , Electronics & Books , London

Responsibilities

TikTok Shop is an innovative marketplace fully integrated into TikTok. It brings together online sellers, buyers and creators - all within TikTok to build a one-stop, seamless shopping experience and bringing more commerce solutions that further enable our community to discover and engage with what they love.

The Electronics and Books team is responsible for identifying, prioritizing, and growing emerging merchants, while also designing long-term strategies to develop existing accounts on TikTok Shop. The team manages hundreds of accounts across multiple verticals, including phones and accessories, home appliances, personal care appliances, computers and gaming, books, and media.

We are seeking an Account Manager to drive and manage end-to-end merchant partnerships and deliver an exceptional merchant experience. In this role, you will oversee the continuous development of merchants, ensuring they have the strategies, support, and resources needed to grow successfully on TikTok Shop.

Responsibilities:
- Work closely with the Creator Management team, Shopping Center team, and Campaign team to accelerate merchant business performance.
- You will also leverage data to deeply understand merchant pain points, identify opportunities, prioritise solutions, and drive these solutions through cross-functional collaboration.
- Collaborate with Creator and Agency teams to enable sellers to produce strong content that attracts new customers.
- Become an expert user of tools for reporting, budget control, promotional spend, and content management.

Success in this role will be measured by your ability to grow merchant accounts, enhance their overall experience, support their business scaling on TikTok Shop, and ultimately drive revenue within the Electronics, Books, and Media categories.

Qualifications

Minimum Qualifications
- Experienced in relatable in-category management, at an e-commerce company, a large retailer, or agency side or other company with specialism in category;
- Strong knowledge of the UK Electronics landscape and consumer demands;
- Understanding of social commerce and content making is a plus;
- Excellent communication, presentation and analytical skills.
- Quick learner, proactive and resilient. Ability to cope well under pressure and thrive in ambiguous environments.

Preferred Qualifications
- Bachelor's degree or above; e-commerce internship or industry experience desirable.
- Strong understanding of content platforms (TikTok, Instagram, YouTube, etc.).