TikTok Shop - Customer Trust, Recovery and Retention Lead
Responsibilities
E-commerce's Governance and Experience (GNE) is a global team striving to achieve high customer satisfaction, promote a sustainable sales environment, and provide the perfect purchase experience.
The Experience Team within the GNE organization has a mission to deliver trustworthy and excellent experiences for every user of TikTok Shop.
We are looking for a visionary and data-driven leader to own and scale our global Customer Trust, Recovery and Retention programs. As the regional leader, you will champion a culture of customer-centric decision-making across teams. You will be highly data-driven and make strategic decisions on frictionless customer-facing solutions and benefits, drive retention strategies when there is a less than perfect shopping experience and grow customer trust in our marketplace. This role will also partner closely with Marketing, Product and Finance to amplify our trust positioning both in-app and off-app, leveraging ad spend, ROAS, and ROI analysis to maximize impact.
Who We're Looking For
- Develop and execute a comprehensive customer retention strategy, including LTV optimization, user experience enhancement, and customer journey benchmarking and mapping.
- Analyze customer journeys that include discovery, purchase, fulfillment, refunds, returns and customer service data. Conduct root cause data analysis and identify opportunities that fix key gaps and delight our customers to identify opportunities for improving retention and engagement.
- Identify and implement comprehensive retention strategies to increase customer loyalty, product adoption, revenue generation. Develop and implement these strategic initiatives to enhance customer interactions, satisfaction, and repeat purchases.
- Responsible for driving customer value and uncovering customer needs, behaviors, and outcomes that drive our retention features, policies and strategies.
- Understand customer retention models, metrics (retention rate, retention cost, ROI, ROAS). Work with marketing and finance to justify and track budget and strategy spend.
- Design policies and benefits that protect customers (purchase guarantees, returns/refunds, communication rights) and drive confidence in our platform. Align trust-building campaigns with broader brand and business objectives.
- Deep understanding of customer behavior, data-driven decision-making, and the ability to align marketing efforts with business objectives to amplify trust.
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- Build and mentor a high-performing, multi-layered global team across GNE, US, and AMS regions. Manage staff planning and contribute to budget and operating goal planning process.
- Lead organizational planning for customer trust & retention strategies (staffing, budgets, operating goals).
- Effectively manage relationships with stakeholders across business, technology, marketing, logistics, payments, finance, product, compliance, global and operations teams to design and deliver customer-facing technical roadmaps and features.
Qualifications
Minimum Qualifications:
- Bachelor's degree in Accounting, Finance, Business, or a related field.
- Proven experience in a senior leadership role with a track record of driving engagement, retention and/or loyalty
- Strong understanding of customer behavior and segmentation, with a focus on driving customer lifetime value
- 5+ years of professional experience in customer facing e-commerce or retail platforms and people management experience in managing multi-locations
- Financial analysis, accounting, planning and/or budgeting experience
Preferred Qualifications:
- Graduate degree in business, accounting, finance, or other.
- Experience using data and metrics to measure impact and determine improvements
- Demonstrated past success working in a matrix environment and ability to influence key stakeholders
- Experience with post-purchase experiences that include fulfillment, returns, refunds and customer service
- Successful implementation of large and complex programs, products and/or features
Job Information
[For Pay Transparency] Compensation Description (annually)
The base salary range for this position in the selected city is $125400 - $235980 annually.
Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.
Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).
The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
For Los Angeles County (unincorporated) Candidates:
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:
1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
3. Exercising sound judgment.
Perks and Benefits
Health and Wellness
- Health Insurance
- Dental Insurance
- Vision Insurance
- HSA
- Life Insurance
- Fitness Subsidies
- Short-Term Disability
- Long-Term Disability
- On-Site Gym
- Mental Health Benefits
- Virtual Fitness Classes
Parental Benefits
- Fertility Benefits
- Adoption Assistance Program
- Family Support Resources
Work Flexibility
- Flexible Work Hours
- Hybrid Work Opportunities
Office Life and Perks
- Casual Dress
- Snacks
- Pet-friendly Office
- Happy Hours
- Some Meals Provided
- Company Outings
- On-Site Cafeteria
- Holiday Events
Vacation and Time Off
- Paid Vacation
- Paid Holidays
- Personal/Sick Days
- Leave of Absence
Financial and Retirement
- 401(K) With Company Matching
- Performance Bonus
- Company Equity
Professional Development
- Promote From Within
- Access to Online Courses
- Leadership Training Program
- Associate or Rotational Training Program
- Mentor Program
Diversity and Inclusion
- Diversity, Equity, and Inclusion Program
- Employee Resource Groups (ERG)
Company Videos
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