TikTok Shop - Creator & Partner Strategy Manager
Responsibilities
About the team
With the rapid expansion of TikTok Shop's business in the US market, the Creator & Partner ecosystem has continued to grow on a large scale, becoming a core driver of the platform's transaction growth. Currently, the business is in a critical phase of "large-scale growth + refined operations," facing multiple core demands including optimizing resource allocation efficiency, maximizing budget effectiveness, and managing cross-scenario costs. On one hand, it is necessary to achieve precise matching of core resources such as budgets and traffic among Creators and Partners through scientific resource management strategies to avoid resource waste. On the other hand, it is essential to establish a sound ROI analysis system and data insight capabilities to quickly respond to changes in market trends, competitor dynamics, and consumer needs, providing strong support for business decisions. Meanwhile, as various cost expenditure scenarios become increasingly diversified, there is an urgent need for professional talents to build a standardized policy review and resource monitoring mechanism to ensure compliant and efficient business operations. To further strengthen the core competitiveness of "data-driven + strategic implementation" and promote the high-quality growth of the Creator & Partner ecosystem, this resource management position is specially established. It aims to address business growth bottlenecks and achieve the strategic goals of "high growth, high return, and high compliance" through professional resource coordination, analysis, and optimization capabilities.
Responsibilities:
- Focus on core pain points within the Partner ecosystem. Conduct in-depth, periodic analysis of TTS operation challenges to uncover best-practice cases and reusable methodologies, providing insights to support business decisions. Lead the iteration and upgrade of the partner capability tiering system, and-aligned with overall business rhythm and stage goals-formulate refined growth strategies to drive continuous capability improvement among partners.
- Collaborate with partners to develop customized strategies that align with their business goals and TikTok Shop's capabilities. Identify business models and implement special projects and best practices for optimizing visibility and sales on the platform.
- Based on partner growth needs, take the lead in building, categorizing, and curating a comprehensive knowledge system, accumulating a full-chain operations knowledge base. Continuously track the real-world application of knowledge content, leverage data feedback to optimize both the knowledge base and the case library, ensuring that support for partners is precise, practical, and effective.
- With ecosystem development, GMV growth, and merchant penetration as core objectives, design targeted strategies and implementation plans. Oversee end-to-end execution, monitor progress along the full operational chain, and continuously optimize strategies through data-backed reviews to ensure achievement of business goals.
- Act as a core cross-functional collaborator, establishing close partnerships with internal business units, internal and external marketing teams, and external industry partners. Integrate resources to implement growth-driving initiatives for partners, track capability improvements and merchant collaboration outcomes, and foster complete business loops.
Qualifications
Minimum Qualifications:
- Bachelor's degree in Business, Marketing, Data Science, or a related field, or equivalent practical experience.
- 3+ years of strategic and analytical experience focused on market intelligence/corporate fundamental analysis.
- Experience in e-commerce or B2B industries
- Strong analytical skills and problem-solving capabilities
- Excellent communication skills (verbal and writting) and can effectively handle cross-functional collaboration.
- Proficiency in Excel and major external syndicated databases (e.g., credit card, traffic, market data) is a must
Preferred Qualifications:
- Experience with SQL, Python, Tableau, and other data visualization tools
- Strong network with investors and merchant communities, or experience working as a creator or merchant on major US marketplaces
- Proactive and self-starter mindset focused on continuous improvement
Job Information
[For Pay Transparency] Compensation Description (annually)
The base salary range for this position in the selected city is $102600 - $209380 annually.
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Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.
Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).
The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
For Los Angeles County (unincorporated) Candidates:
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:
1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
3. Exercising sound judgment.
Perks and Benefits
Health and Wellness
- Health Insurance
- Dental Insurance
- Vision Insurance
- HSA
- Life Insurance
- Fitness Subsidies
- Short-Term Disability
- Long-Term Disability
- On-Site Gym
- Mental Health Benefits
- Virtual Fitness Classes
Parental Benefits
- Fertility Benefits
- Adoption Assistance Program
- Family Support Resources
Work Flexibility
- Flexible Work Hours
- Hybrid Work Opportunities
Office Life and Perks
- Casual Dress
- Snacks
- Pet-friendly Office
- Happy Hours
- Some Meals Provided
- Company Outings
- On-Site Cafeteria
- Holiday Events
Vacation and Time Off
- Paid Vacation
- Paid Holidays
- Personal/Sick Days
- Leave of Absence
Financial and Retirement
- 401(K) With Company Matching
- Performance Bonus
- Company Equity
Professional Development
- Promote From Within
- Access to Online Courses
- Leadership Training Program
- Associate or Rotational Training Program
- Mentor Program
Diversity and Inclusion
- Diversity, Equity, and Inclusion Program
- Employee Resource Groups (ERG)
Company Videos
Hear directly from employees about what it is like to work at TikTok.