TikTok Shop - Creator Operations Senior Manager (Affiliate Creator / Affiliate Ecosystem) - Vietnam

Responsibilities

The e-commerce industry has seen tremendous growth in recent years and has become a hotly contested space amongst leading Internet companies, and its future growth cannot be underestimated.

With millions of loyal users globally, we believe TikTok is an ideal platform to deliver a brand new and better e-commerce experience to our users. We are looking for passionate and talented people to join our product and operations team, together we can build an e-commerce ecosystem that is innovative, secure and intuitive for our users.

As the driving force behind TikTok Shop Vietnam Affiliate Ecosystem, Massive builds the operating foundation that transforms creators from initial entry into sustainable commerce contributors. We accelerate creator progression through lifecycle-based ownership and platformized enablers, unlocking scalable GMV growth and long-term ecosystem health.

Join us as we drive the future of e-commerce here at TikTok.

Responsibilities:
1. Based on the tiered creator ecosystem and e-commerce user demand segmentation across Southeast Asia, analyze and develop tailored e-commerce behavior guidance and retention/tier-upgrade strategies for creators at each tier - helping creators build an e-commerce penetration matrix, strengthen creator supply, and establish a stable creator ecosystem.
2. As the operations and strategy owner for the creator business, continuously track core metric performance, conduct systematic root-cause analysis on key fluctuations, and deliver structured insights and decision-making recommendations to drive strategy adjustments and resource allocation optimization.
3. Deeply engage in specialized operations around the core challenges of the creator ecosystem and affiliate business - covering mechanism design, policy evaluation, incentive scheme modeling, and ROI analysis - to drive strategy from design through to execution.
4. Continuously research content ecosystem trends, creator supply dynamics, and e-commerce developments; identify structural opportunities and potential risks; and provide forward-looking judgments and operational recommendations to management.

Qualifications

Minimum Qualifications:
- Minimum Bachelor's degree in Business Administration, Marketing, Communications or a related field
- 5+ years of experience in creator operations or affiliate operations. Candidates with e-commerce operations/strategy experience, merchant-creator matching, content platform, or affiliate business backgrounds are preferred.
- Strong data sensibility with excellent logical and structured thinking skills; ability to break down complex problems into actionable strategies, deliver independent analysis, and simplify complexity into clear insights.
- Proficient in English

Preferred Qualifications:
- Able to systematically define business strategy directions; demonstrated track record of solving business problems through strategy or product approaches; highly goal-oriented.
- Strong self-motivation and a passion for challenges; continuously explores new industries and solutions; able to distill and communicate deep business insights in a clear and accessible way.