TikTok Shop - Creator Manager, Health
Responsibilities
Team Overview
You've seen the virality and impact of #TikTokMadeMeBuyIt. Come join the team that is helping scale that phenomenon, and pioneer Content & Creator commerce in the US. We aim to bring discovery, inspiration, and joy back to shopping by making TikTok the leading, on-trend commerce platform of choice for brands, creators, and shoppers. We are an entrepreneurial team, passionate about shaping the future of shopping.
About the Role
We are looking for a strategic and data-driven Health Creator Manager to help scale TikTok Shop's Health creator ecosystem. This role sits at the intersection of creator strategy, ecosystem operations, growth analytics, and agency partnerships. The ideal candidate combines strong problem-solving and stakeholder management skills with an interest in the creator economy, e-commerce, and scalable growth operations.
Responsibilities:
- Develop and execute creator growth and ecosystem strategies for the Health category, with a focus on scalable GMV and creator penetration growth.
- Own end-to-end strategic initiatives across creator growth, agency partnerships, creator education, and ecosystem operations - from problem identification and strategy development to execution and performance tracking.
- Manage and grow relationships with Health creators and creator agencies, including creator incubation, performance management, and long-term partnership development.
- Analyze creator, content, and commerce performance data to identify growth opportunities, operational gaps, and category insights.
- Drive creator incubation strategies, including creator segmentation, partnership models, and scalable operational programs.
- Improve creator-to-seller matchmaking efficiency through operational optimization, process design, and ecosystem tooling.
- Partner cross-functionally with category, product, strategy, and operations teams to drive ecosystem initiatives and solve complex business problems
- Lead creator education initiatives around content strategy, livestreaming, platform best practices, and compliance.
Qualifications
Minimum Qualifications:
- 3+ years experience in e-commerce business
- Track record of delivering & exceeding sales, GMV, or other commercial goals
- Excellent interpersonal and negotiation skills
- A good team player, a fast learner, and open to changes
Preferred Qualifications:
- Familiar with TikTok and other content platforms; experience in content-based e-commerce is highly preferred
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- Strong connections with brands and distributors are preferred
Job Information
[For Pay Transparency] Compensation Description (annually)
The base salary range for this position in the selected city is $102600 - $159600 annually.
Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.
Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).
The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
For Los Angeles County (unincorporated) Candidates:
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:
1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
3. Exercising sound judgment.
Perks and Benefits
Health and Wellness
- Health Insurance
- Dental Insurance
- Vision Insurance
- HSA
- Life Insurance
- Fitness Subsidies
- Short-Term Disability
- Long-Term Disability
- On-Site Gym
- Mental Health Benefits
- Virtual Fitness Classes
Parental Benefits
- Fertility Benefits
- Adoption Assistance Program
- Family Support Resources
Work Flexibility
- Flexible Work Hours
- Hybrid Work Opportunities
Office Life and Perks
- Casual Dress
- Snacks
- Pet-friendly Office
- Happy Hours
- Some Meals Provided
- Company Outings
- On-Site Cafeteria
- Holiday Events
Vacation and Time Off
- Paid Vacation
- Paid Holidays
- Personal/Sick Days
- Leave of Absence
Financial and Retirement
- 401(K) With Company Matching
- Performance Bonus
- Company Equity
Professional Development
- Promote From Within
- Access to Online Courses
- Leadership Training Program
- Associate or Rotational Training Program
- Mentor Program
Diversity and Inclusion
- Diversity, Equity, and Inclusion Program
- Employee Resource Groups (ERG)
Company Videos
Hear directly from employees about what it is like to work at TikTok.