TikTok Shop - Creator Campaign, Project Manager - Vietnam

Responsibilities

The Creator Campaign will be responsible for creating and executing campaigns in Vietnam for TikTok Shop. They will work closely with cross-functional teams to ensure campaigns are successfully executed, to orchestrate high-impact campaigns that meet strategic business goals.

We are seeking a highly analytical and structured Campaign PMO to drive end-to-end creator and affiliate campaigns & initiatives. This role requires a blend of strategic thinking, rigorous project management, and cross-functional leadership to turn business goals into scalable creator campaigns. You will own the full campaign lifecycle- from target setting and budget allocation to coordinating execution with internal & external team members-ensuring every initiative yields measurable commercial performance and drives creator growth.

Core Responsibilities:
1. Campaign PMO & Strategic Execution
- Manage end-to-end creator campaign strategies aligned with core business growth and revenue targets.
- Establish precise PMO frameworks for tracking campaign milestones, resource allocation, risk mitigation, and budget utilization.
- Define and monitor key performance indicators (KPIs), tracking both operational inputs (creator supply, content output) and commercial outputs (GMV, ROI, conversion rates, engagement).

x2. Cross-Functional Collaboration & Stakeholder Management
- Serve as the central alignment node across internal creator operations, product, marketing, and external MCN (Multi-Channel Network) partners.
- Communicate campaign roadmaps, progress, and blockers clearly to executive stakeholders to secure resources and maintain cross-team alignment.
- Collaborate with creator ops to design growth mechanisms, incentives, and enablement programs that maximize creator retention and performance.

3. Performance Analytics & Optimization
- Conduct deep-dive post-mortem and real-time analyses on campaign performance to uncover actionable insights.
- Translate complex data into clear, data-backed strategic recommendations to continuously optimize future budget allocation and target setting.
- Monitor market trends, competitor playbooks, and audience shifts to adapt campaign strategies dynamically.

Qualifications

Minimum Qualifications:
- Bachelor's Degree
- 5+ years of demonstrable project management expertise, with a strong preference for candidates with a heavy focus on creator, influencer, or affiliate campaign management.
- Data Analytics Mastery: Strong data proficiency to evaluate funnel conversion, ROI, and creator performance metrics independently.
- Proficient in English.

Preferred Qualifications:
- Strategic & Critical Thinking: Proven track record of solving multi-layered operational and commercial challenges; ability to break down high-level business goals into structured, executable campaign roadmaps.
- Stakeholder Management: Exceptional interpersonal and negotiation skills, with a history of managing complex matrixed teams and external agency/MCN relationships.
- Communication skills: Self-motivated, results-driven, and proactive.