TikTok Shop - Content Governance Strategy Manager, EMEA

Responsibilities

About the Team:
The e-commerce industry has seen tremendous growth in recent years and has become a hotly contested space amongst leading Internet companies, and its future growth cannot be underestimated. With millions of loyal users globally, we believe TikTok is an ideal platform to deliver a brand new and better e-commerce experience to our users. The EMEA E-commerce Governance & Experience (GNE) team seeks to inspire and preserve trust in TikTok E-Commerce, by designing and implementing end-to-end governance & experience programmes that enable a safe, trustworthy and thriving international marketplace.

As a Governance Strategy Manager in our Creator & Content Governance team, you will play a critical role in shaping governance strategy for e-commerce content on the platform. This role is focused on content quality, policy effectiveness, ecosystem risk management, and scalable governance mechanisms that protect consumer experience and platform trust. You will partner closely with cross-functional teams to identify emerging content risks, translate business and policy challenges into actionable governance solutions, and drive systematic improvements across the e-commerce content ecosystem.

Responsibilities
- Monitor, analyze, and interpret key e-commerce content metrics, combining data insights, user feedback, case review, and enforcement signals to identify emerging content quality issues, abuse patterns, and ecosystem risks.
- Design, formulate, and continuously optimize governance policies, standards, and strategic interventions for e-commerce content, with the goal of improving policy effectiveness, content quality, compliance, and user trust.
- Drive deep diagnosis of content ecosystem problems, including low-quality content, misleading claims, abusive behaviors, and policy loopholes, and develop scalable governance solutions with clear impact measurement.
- Partner closely with cross-functional teams and global stakeholders, including Product, Legal, Moderation, Engineering, Business Teams, etc., to translate governance strategies into enforceable policies, operational workflows.
- Drive governance across the full content lifecycle, including policy design, risk detection, enforcement strategy, effectiveness evaluation, and governance iteration, to build a healthy, trustworthy, and sustainable e-commerce content ecosystem.