TikTok Shop - Category & Merchant Growth Manager

- Diagnose merchant performance (assortment, content, conversion, delivery, pricing), and develop tailored growth plans.
- Guide merchants on TikTok-native content, short-form video, live shopping, and creator collaboration; and drive merchant adoption of tools (e.g. Auction features) and programs that enhance GMV and repeatability.
- Discover innovative collaborative models that align to the merchant's short-term and long-term development plans, and invest platform resources effectively and efficiently
- Solve key challenges in business growth by strong collaboration with cross-functional teams

Qualifications

Minimum Qualifications:
- Experience in e-commerce, marketplace operations, category management, or merchant growth.
- Strong analytical and problem-solving ability; comfort with metrics, funnels, segmentation, and GMV decomposition.
- Proven ability to influence merchants and drive execution in fast-paced environments.
- Deep familiarity with TikTok content formats (short video & live), creator ecosystem, and user behavior.
- Excellent communication and stakeholder management skills; ability to work cross-functionally.
- Strong owner mindset, with willingness to move between strategy and hands-on operations.

Preferred Qualifications:
- Experience in specialty verticals such as Crystals, Plants, or Art
- Experience in fast-growing marketplaces
- Experience with live commerce or creator/influencer partnerships

Job Information

[For Pay Transparency] Compensation Description (annually)

The base salary range for this position in the selected city is $88920 - $144400 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

For Los Angeles County (unincorporated) Candidates:

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:

1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;

2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and

3. Exercising sound judgment.

Client-provided location(s): Los Angeles, CA

Job ID: TikTok-7589303969201031429

Employment Type: OTHER

Posted: 2025-12-30T20:09:56