TikTok Shop - Category Creator Specialist Team Lead - Fashion
Responsibilities
About the Role
Our ideal candidate is an self-starter with the ability to creatively connect brands, creators, content, and commerce. We are looking for individuals who are inspired by big ideas - and welcome those who thrive in ambiguity and disruption. The Category Creator Specialist will serve an essential function for merchant operations, with a primary focus on driving growth and success of our merchants via creator engagement. The role has a broad scope from managing content programs and creator identification and onboarding, merchant content strategy development & execution and optimization. The position plays a central role in supporting all elements of creator strategy, affiliate development, and content programs for our top TikTok Shop merchants. We're onboarding some of the world's largest, most exciting and on trend brands in one or more categories and need a strong partner-connector who can help these brands find their creative voice to reach and inspire the next generation of customers.
Responsibilities
- Develop and execute the Content and Creator strategy for a category vertical. Partner with Industry and Category Leaders to understand their content & commercial strategy; design content programs tailored to their unique needs; and identify and activate the creators to achieve the best results for the merchant
- Manage a team of 4+ Category Content Specialists to develop and execute a comprehensive creator marketing strategy that is aligned with our merchants' audience reach, engagement, and conversion goals. Own the team's operations playbook, their training and development, as well as optimizing their processes with creators and category managers over time
- Recruit creators who align with our merchants' values, target audience, and product offerings
Develop effective creator briefing templates and materials to accelerate the production process
Manage the creator sampling process from start to end, and measure/optimize availability, speed, and conversion
- Own creator-facing engagements for merchants and partner with Industry and Category leaders to resolve issues. Develop the optimal process to execute at scale as the business grows
- Monitor and analyze creator-generated content and performance data to build best-practice models for content mix (brand, creator, paid), scale, and optimization
- Develop the optimal process to execute at scale as the business grows
- Maintain a pulse on popular products with your category vertical, current e-commerce tactics and overall industry trends
- Collaborate with fellow TikTok Creator teams to share best practices and identify new resources, tools, and program opportunities
Qualifications
Minimum Qualifications
- Experience in influencer or creator marketing, digital marketing, or category management in Ecommerce
- Proven track record of successfully servicing category accounts. Expert in industry trends, emerging creators/the creator ecosystem, and retail seasonal flow to drive content commerce
- Attention to detail, obsession with analytics, and out of the box creative thinking
- Ability to thrive in a rapid and often ambiguous environment with a growth mindset
- Excellent communication, interpersonal and relationship-building skills
Preferred Qualifications:
- At last 3 years of experience managing teams of 5-10 analysts
- Experience at a top-tier consulting firm or Ecommerce company is a plus
- Experience as a creator / influencer, or with content creation, video production and editing is a plus
- Knowledge and experience in content commerce and live shopping is a plus
- Familiarity with analytical tools (Excel, Tableau, Alteryx, etc), and languages (SQL, Python, etc) is a plus
Job Information
[For Pay Transparency] Compensation Description (annually)
The base salary range for this position in the selected city is $136800 - $273600 annually.
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Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.
Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).
The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
For Los Angeles County (unincorporated) Candidates:
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:
1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
3. Exercising sound judgment.
Perks and Benefits
Health and Wellness
- Health Insurance
- Dental Insurance
- Vision Insurance
- HSA
- Life Insurance
- Fitness Subsidies
- Short-Term Disability
- Long-Term Disability
- On-Site Gym
- Mental Health Benefits
- Virtual Fitness Classes
Parental Benefits
- Fertility Benefits
- Adoption Assistance Program
- Family Support Resources
Work Flexibility
- Flexible Work Hours
- Hybrid Work Opportunities
Office Life and Perks
- Casual Dress
- Snacks
- Pet-friendly Office
- Happy Hours
- Some Meals Provided
- Company Outings
- On-Site Cafeteria
- Holiday Events
Vacation and Time Off
- Paid Vacation
- Paid Holidays
- Personal/Sick Days
- Leave of Absence
Financial and Retirement
- 401(K) With Company Matching
- Performance Bonus
- Company Equity
Professional Development
- Promote From Within
- Access to Online Courses
- Leadership Training Program
- Associate or Rotational Training Program
- Mentor Program
Diversity and Inclusion
- Diversity, Equity, and Inclusion Program
- Employee Resource Groups (ERG)
Company Videos
Hear directly from employees about what it is like to work at TikTok.