TikTok Shop - Business Strategy & Resource Management Manager
Responsibilities
About the team
With the rapid expansion of TikTok Shop's business in the US market, the Creator & Partner ecosystem has continued to grow on a large scale, becoming a core driver of the platform's transaction growth. Currently, the business is in a critical phase of "large-scale growth + refined operations," facing multiple core demands including optimizing resource allocation efficiency, maximizing budget effectiveness, and managing cross-scenario costs. On one hand, it is necessary to achieve precise matching of core resources such as budgets and traffic among Creators and Partners through scientific resource management strategies to avoid resource waste. On the other hand, it is essential to establish a sound ROI analysis system and data insight capabilities to quickly respond to changes in market trends, competitor dynamics, and consumer needs, providing strong support for business decisions. Meanwhile, as various cost expenditure scenarios become increasingly diversified, there is an urgent need for professional talents to build a standardized policy review and resource monitoring mechanism to ensure compliant and efficient business operations.
To further strengthen the core competitiveness of "data-driven + strategic implementation" and promote the high-quality growth of the Creator & Partner ecosystem, this resource management position is specially established. It aims to address business growth bottlenecks and achieve the strategic goals of "high growth, high return, and high compliance" through professional resource coordination, analysis, and optimization capabilities.
Responsibilities
- Manage resources for the TTS US creator and partner business, including but not limited to budget package management and allocation, infrastructure of ROI comparison as well as related analysis, policy review related to various cost expenses, etc, on at least a weekly basis to track and review if the performance generates satisfactory ROI against targets, and to propose betterment strategy accordingly.
- Strategic Planning: Design and execute comprehensive resource management strategies to optimize budget allocation, traffic distribution, and resource utilization, driving growth and efficiency across TikTok Shop US Creator and Partner.
- Resource Optimization: Monitor business strategy effectiveness and optimize resource allocation to support business objectives within constraints.
- Business Impact: Deliver measurable growth or cost optimization through strategic initiatives.
- Strategic Excellence: Develop innovative frameworks with deep E-Commerce understanding.
- Execution: Take ownership from planning to delivery with continuous improvement.
Qualifications
Minimum Qualifications:
- Bachelor's degree in Business, Marketing, Data Science, or a related field, or equivalent practical experience.
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- 5+ years of experience in e-commerce operations, business strategy, or creator/content management, with demonstrated experience driving growth through influencer or creator partnerships.
- Strong ability to analyze business metrics, define and track KPIs, and translate data into actionable insights to drive performance and growth.
- Strong communication and collaboration skills, with the ability to work effectively with cross-functional teams and stakeholders.
Preferred Qualifications:
- Strong analytical mindset with high attention to detail; able to break down complex problems, identify underlying drivers, and surface actionable opportunities.
- Experience in business analysis or resource management within large-scale transactional platforms, such as B2C e-commerce; experience in cross-border or content-driven e-commerce is a plus.
- Able to effectively prioritize competing initiatives and maintain strong ownership in ambiguous situations.
- Proactive, self-motivated, and results-oriented, with demonstrated experience supporting new initiatives or early-stage (0-1) projects.
- Experience working with e-commerce creators, partners, or related ecosystem stakeholders is a plus.
Job Information
[For Pay Transparency] Compensation Description (annually)
The base salary range for this position in the selected city is $106400 - $273600 annually.
Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.
Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).
The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
For Los Angeles County (unincorporated) Candidates:
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:
1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
3. Exercising sound judgment.
Perks and Benefits
Health and Wellness
- Health Insurance
- Dental Insurance
- Vision Insurance
- HSA
- Life Insurance
- Fitness Subsidies
- Short-Term Disability
- Long-Term Disability
- On-Site Gym
- Mental Health Benefits
- Virtual Fitness Classes
Parental Benefits
- Fertility Benefits
- Adoption Assistance Program
- Family Support Resources
Work Flexibility
- Flexible Work Hours
- Hybrid Work Opportunities
Office Life and Perks
- Casual Dress
- Snacks
- Pet-friendly Office
- Happy Hours
- Some Meals Provided
- Company Outings
- On-Site Cafeteria
- Holiday Events
Vacation and Time Off
- Paid Vacation
- Paid Holidays
- Personal/Sick Days
- Leave of Absence
Financial and Retirement
- 401(K) With Company Matching
- Performance Bonus
- Company Equity
Professional Development
- Promote From Within
- Access to Online Courses
- Leadership Training Program
- Associate or Rotational Training Program
- Mentor Program
Diversity and Inclusion
- Diversity, Equity, and Inclusion Program
- Employee Resource Groups (ERG)
Company Videos
Hear directly from employees about what it is like to work at TikTok.