TikTok Shop - Business Communications Manager

Responsibilities

About the team
The Global E-Commerce Business Communications Associate will work closely with the ecommerce business teams and media corporate functional teams.
1. Business Communication Needs Assessment & Liaison
- Act as the bridge between business teams and the PR function by translating business needs into clear, actionable PR requests.
- Ensure communication efforts are closely aligned with business priorities and deliver measurable impact for key initiatives.
2. Content Review
- Serve as the gatekeeper for reviewing all external-facing business communication materials.
- Identify and flag materials that require additional review from Communication teams to ensure alignment with communication principles.
3. Brand & Content Strategy
- Support the development of business narratives at both category and platform levels to shape TikTok Shop's brand positioning.
- Maintain the data repository and review process for externally shared business data requests, ensuring accuracy and consistency.
- Manage a centralized "Success Stories Hub" to showcase high-quality TikTok Shop success cases for media, partners, and other stakeholders.
4. Process Development, Gap Identification & Training
- Identify communication review process gaps and design effective workflows to address them.
- Develop and deliver training programs to improve team awareness, understanding, and adoption of communication processes and best practices.

Qualifications

Minimum Qualifications
- Bachelor's degree in Communications, Marketing, or related field with 4+ years of experience in communications or PR, ideally in e-commerce or tech.
- Proven ability to translate business needs into impactful communication strategies and manage brand narratives across platforms.
- Strong content review and editing skills, ensuring alignment with global brand and communication standards.

Preferred Qualifications
- Experience in process development, identifying gaps, and delivering training to enhance team communication practices.
- Excellent stakeholder management and collaboration skills, with the ability to liaise effectively between business and communication teams.

Job Information

[For Pay Transparency] Compensation Description (annually)

The base salary range for this position in the selected city is $96000 - $160000 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

For Los Angeles County (unincorporated) Candidates:

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment: