TikTok Shop - Brand Strategy & Marketing Manager

- Translate user and merchant insights into clear, easy-to-distribute marketing, educational, and case-based content.
- Monitor brand health, perception, and user advocacy metrics (e.g., awareness, favorability, NPS) on a regular basis and drive continuous optimization.

Qualifications

Minimum Qualifications:
- Bachelor's degree in Business, Marketing, Data Science, or a related field.
- 5+ years of experience in marketing, brand, content, or related roles.

Preferred Qualifications:
- Experience in content-driven e-commerce marketing or brand marketing, with a solid understanding of platform marketing and advertising.
- Strong familiarity with the US market with strong content judgment and sensitivity to consumer and industry trends.
- Strong analytical and logical thinking skills, with the ability to manage projects effectively and collaborate cross-functionally in a fast-paced environment.

Job Information

[For Pay Transparency] Compensation Description (annually)

The base salary range for this position in the selected city is $106400 - $273600 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

For Los Angeles County (unincorporated) Candidates:

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:

1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;

2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and

3. Exercising sound judgment.

Client-provided location(s): Los Angeles, CA

Job ID: TikTok-7603537846810462469

Employment Type: OTHER

Posted: 2026-02-09T19:44:30