TikTok Shop - Beauty Business Development Team Lead, London (Fixed-Term Contract)
Responsibilities
TikTok Shop is an innovative marketplace fully integrated into TikTok. It brings together online sellers, buyers and creators - all within TikTok to build a one-stop, seamless shopping experience and bringing more commerce solutions that further enable our community to discover and engage with what they love.
The Beauty team at TikTok Shop partners with brands to help them grow and succeed through tailored business development, data-driven strategy, and creator-led marketing. Our team brings together expertise in brand management, e-commerce, and social commerce within a fast-paced, collaborative, and high-growth environment. Business Development plays a critical role in driving beauty growth on TikTok Shop UK by identifying high-potential sellers, converting the right opportunities, and supporting brands through onboarding and early-stage incubation to unlock long-term growth on the platform.
With more than 1 billion loyal users globally, TikTok is the ideal platform to deliver a brand new and exciting shopping experience. TikTok is already the place where trends first surface, and where brands, creators, and consumers are connected in meaningful ways - nowhere is this more true than in K-Beauty, where affiliate-led discovery, bundle innovation, and creator storytelling have driven category-defining growth.
This is a hybrid Business Development and Account Management role focused exclusively on Korean beauty brands. You will own the full lifecycle for a portfolio of fast-growing K-Beauty sellers - from prospecting and pitching, through onboarding and integration, into ongoing account management, growth planning, and commercial performance. You will be the day-to-day commercial lead for some of the most dynamic brands on the platform.
Responsibilities
- Lead and manage a team of approximately 10 account executives across seller acquisition and incubation, setting clear expectations on execution quality, pace, and commercial outcomes.
- Drive strong performance across the certain seller lifecycle, from lead conversion and onboarding through to early-stage incubation and milestone progression.
- Ensure the team effectively works platform-provided high-potential leads, with strong discipline in outreach, follow-up, conversion, and seller activation.
- Build and refine scalable playbooks for seller acquisition, onboarding, incubation, and account growth, improving consistency across the team.
- Coach team members on business development, seller communication, problem-solving, and growth strategy to raise overall team capability.
- Monitor team and seller performance closely, using data and operational insight to identify bottlenecks, improve execution, and drive stronger business progress.
- Partner cross-functionally with internal stakeholders to resolve seller blockers, improve processes, and support commercial growth across the portfolio.
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- Step into key seller conversations when needed, especially for high-priority merchants, complex situations, or strategic growth opportunities.
- Foster a high-performance team culture built on accountability, ownership, coaching, and continuous improvement.
Qualifications
Minimum Qualifications
- Significant experience in Business Development, seller acquisition, account management, or merchant growth within e-commerce, marketplace, or platform-based businesses.
- Demonstrated people management experience, ideally leading a team of around 10 individuals in a fast-paced commercial environment.
- Strong coaching capability, with experience improving team performance through clear feedback, structured management, and skill development.
- Experience working with lead-based acquisition models and high-potential seller portfolios is highly preferred.
- Strong analytical and operational skills, with the ability to use data to guide prioritisation, diagnose issues, and improve team performance.
- Excellent stakeholder management and communication skills, with the ability to influence both internal teams and external sellers.
- Experience in e-commerce, marketplaces, social commerce, or merchant-facing platform businesses is strongly preferred.
Preferred Qualifications
- At least 5 years of experience in seller acquisition and seller management/incubation, including at least 2 years of people management experience.
- Experience leading a team in a fast-paced e-commerce, marketplace, or platform business.
- Strong track record of driving both seller conversion and post-onboarding growth.
- Experience coaching team members on business development, seller strategy, and execution quality.
- Strong commercial judgment, with the ability to balance team management, operational discipline, and business growth.
Perks and Benefits
Health and Wellness
- Health Insurance
- Dental Insurance
- Vision Insurance
- HSA
- Life Insurance
- Fitness Subsidies
- Short-Term Disability
- Long-Term Disability
- On-Site Gym
- Mental Health Benefits
- Virtual Fitness Classes
Parental Benefits
- Fertility Benefits
- Adoption Assistance Program
- Family Support Resources
Work Flexibility
- Flexible Work Hours
- Hybrid Work Opportunities
Office Life and Perks
- Casual Dress
- Snacks
- Pet-friendly Office
- Happy Hours
- Some Meals Provided
- Company Outings
- On-Site Cafeteria
- Holiday Events
Vacation and Time Off
- Paid Vacation
- Paid Holidays
- Personal/Sick Days
- Leave of Absence
Financial and Retirement
- 401(K) With Company Matching
- Performance Bonus
- Company Equity
Professional Development
- Promote From Within
- Access to Online Courses
- Leadership Training Program
- Associate or Rotational Training Program
- Mentor Program
Diversity and Inclusion
- Diversity, Equity, and Inclusion Program
- Employee Resource Groups (ERG)
Company Videos
Hear directly from employees about what it is like to work at TikTok.