TikTok Shop - Beauty Business Development Manager (K Beauty), London (Fixed-Term Contract)

Responsibilities

TikTok Shop is an innovative marketplace fully integrated into TikTok. It brings together online sellers, buyers and creators - all within TikTok to build a one-stop, seamless shopping experience and bringing more commerce solutions that further enable our community to discover and engage with what they love.

The Beauty team at TikTok Shop partners with brands to help them grow and succeed through tailored business development, data-driven strategy, and creator-led marketing. Our team brings together expertise in brand management, e-commerce, and social commerce within a fast-paced, collaborative, and high-growth environment. K-Beauty is one of the most exciting and fastest-growing pockets of our category, and we are looking for a talented bilingual operator to join us and help incubate the next generation of Korean beauty brands on TikTok Shop UK.

With more than 1 billion loyal users globally, TikTok is the ideal platform to deliver a brand new and exciting shopping experience. TikTok is already the place where trends first surface, and where brands, creators, and consumers are connected in meaningful ways - nowhere is this more true than in K-Beauty, where affiliate-led discovery, bundle innovation, and creator storytelling have driven category-defining growth.
This is a hybrid Business Development and Account Management role focused exclusively on Korean beauty brands. You will own the full lifecycle for a portfolio of fast-growing K-Beauty sellers - from prospecting and pitching, through onboarding and integration, into ongoing account management, growth planning, and commercial performance. You will be the day-to-day commercial lead for some of the most dynamic brands on the platform.

Responsibilities
- Directly manage a portfolio of fast-growing K-Beauty brands post-onboarding - owning GMV targets, content and affiliate strategy, campaign participation, and ads investment.
- Translate the K-Beauty playbook (affiliate tier strategy, bundle architecture, hero SKU concentration, AOV optimisation) into bespoke growth plans for each brand.
- Coach brands and their creator partners on shoppable content, GMV Max, Live, and ShopTab strategy to maximise organic and paid distribution.
- Drive the end-to-end campaign lifecycle-securing brand investment and internal resources, coordinating cross-functionally with creators and agencies for execution, and delivering post-event case studies that evolve into replicable playbooks.
- Build and own the reporting cadence with brand HQ - weekly, monthly, and quarterly business reviews delivered in-language where required.
- Partner with internal teams (Onboarding, Operations, Marketing, Affiliate, Ads, Logistics) to help brands navigate integration and unblock growth, and to optimise the BD-to-AM handover process.
- Represent the K-Beauty portfolio internally - surfacing insights, trends, and product feedback that shape category strategy and platform roadmap.

Qualifications

Minimum Qualifications
- 2+ years experience in business development, account management, vendor acquisition, or commercial roles at a retailer, marketplace, e-commerce platform, or beauty brand.
- Experience working with beauty, personal care, or consumable brands, ideally with exposure to the K-Beauty ecosystem (brands, distributors, or agencies).
- Experience engaging with and influencing executive leadership in B2B settings, and negotiating commercial outcomes that deliver for both sides.
- Experience managing a scalable process to meet monthly and quarterly OKRs, with the analytical and problem-solving ability to improve that process as the business scales.
- UK market experience.
- Fluency in Korean (written and spoken, business level) is required. You will be the primary point of contact for Korea-based brand HQs, regional distributors, and Seoul-based commercial teams.

Preferred Qualifications
- Existing network with K-Beauty brands, Korean distributors, agencies, or HQ commercial teams in Seoul.
- Practical understanding of social commerce, content marketing, affiliate programmes, and creator economics.
- Prior experience on TikTok Shop or a comparable social commerce platform (Coupang, Naver Shopping, Shopee, Lazada, Amazon).
- Strong data sense - comfortable with GMV, AOV, GPM, affiliate tier mechanics, and able to build the commercial case from first principles.
- Quick learner, proactive and resilient, comfortable thriving in ambiguity and adjusting fast to change.
- Excellent communication and presentation skills in both English and Korean, with a track record of building trusted relationships with brand partners.