TikTok Shop - Affiliate Operational Strategy Manager, EU

Responsibilities

About the Team
The creator acquisition and incubation team in TikTok's primary objective is to mass attract and onboard creators and incubate them to certain levels through scaling means.

Responsibilities:
1.Conduct in-depth analysis of affiliate and creator data to identify trends, opportunities, and actionable insights.
2.Provide strategic recommendations by addressing key "where-to-play" and "how-to-win" questions, and design development roadmaps with clear milestones, performance targets, and resource plans.
3.Perform both routine and ad-hoc analyses to support business decisions - including merchandise tiering, creator matchmaking funnel optimisation, and other core growth drivers.
4.Lead and deliver high-impact special projects, collaborating closely with cross-functional teams (e.g., Product, Algorithm, GNE) to ensure alignment and measurable outcomes.
5.Monitor competitor landscape and identify growth opportunities to inform and shape operational strategies.

Qualifications

Minimum Qualifications:
1. 3-5 years of working experience in management consulting or big tech strategy group
2. Strong ambition and curiosity driven
3. Enjoy and thrive working in a 0 to 1 environment
4. Deep insights on content/E-commerce business model, able to drive insights and growth opportunities quickly based on solid data analysis
5. Strong Data programming knowledge of SQL or similar

Preferred Qualifications
6. Prefer to be able to communicate in Mandarin with internal teams, partners, and clients to ensure alignment, facilitate smooth project execution, and support business growth