TikTok Shop Account Manager - Mass Acquisition & Incubation

Responsibilities

About the team
The commerce industry has seen tremendous growth in recent years and has become a hotly contested space amongst leading Internet companies, and its future growth cannot be underestimated.
With millions of loyal users globally, we believe TikTok is an ideal platform to deliver a brand new and better commerce experience to our users. We are looking for passionate and talented people to join our operations team, together we can build an commerce ecosystem that is innovative, secure and intuitive for our users.

Role Overview
Drive large-scale merchant acquisition for TikTok Shop through offline channels and ecosystem partnerships. This role focuses on recruiting merchants at scale via industry events, trade fairs, and strategic collaborations with logistics, payment, and commerce service providers.

Key Responsibilities
- Lead merchant acquisition through offline channels, including trade shows, exhibitions, roadshows, and ecosystem events.
- Build and manage partnerships with ecosystem players (ISVs, logistics providers, payment service providers) to create scalable recruitment pipelines.
- Own acquisition targets and track performance across offline and partner-led channels using CRM and data dashboards.
- Collaborate with internal teams (Operations, Product) to streamline merchant onboarding and improve conversion efficiency.
- Analyze channel performance and continuously optimize acquisition strategies based on data and market insights.
- Capture and share best practices and market learnings to scale successful recruitment models.

Qualifications

Minimum Qualifications:
1. 3+ years of experience in merchant acquisition, BD, or ecosystem growth within e-commerce, marketplaces, or SaaS.
2. Hands-on experience with offline events, trade fairs, or partner-driven merchant recruitment.
3. Familiarity with e-commerce ecosystems, including logistics, payments, and merchant service providers.
4. Strong data and execution mindset, with the ability to manage acquisition performance at scale.
5. Excellent communication and stakeholder management skills.
6. Solid understanding of the Brazil e-commerce landscape.

Preferred Qualifications:
1. Experienced in relatable in-category management, at a large partners, or agency side or other company with specialism in beauty is preferred.
2. Strong sense of social content (livestream and short-video is a preference), practical experience in the social commerce, content marketing, influencers, and creativity in the categories is a plus;
3. Collaborative and open to changes and challenges and learn;
4. Ability to thrive in ambiguity and adapt quickly to change.