TikTok Shop - Account Management Lead, Lifestyle (Thailand)

Responsibilities

The Key Account Management Lead leads and develops a team of Key Account Managers within the Lifestyle Cluster. Reporting into the Category Manager, this role turns the category vision and strategy into day-to-day execution - providing operational oversight to ensure the team delivers against plan, hits KPIs, and maintains high standards of quality. Acting as the link between strategy and on-the-ground activity, the Lead is both a people manager and an operational driver who removes blockers and sets the team up to succeed.

Roles & Responsibilities:
-Lead, manage, and develop a team of Key Account Managers, translating the Category Manager's vision and strategy into day-to-day execution.
-Provide operational oversight to ensure the team delivers against plan, meets quality standards, and consistently hits KPIs.
-Build and maintain a centralized team dashboard to give clear visibility into performance, pipeline, and key metrics.
-Monitor the team's daily output for quantity, quality, and adherence to deadlines.
-Escalate blockers to cross-functional (XFN) and internal teams, driving resolution and finding solutions on behalf of team members.
-Keep the team up to date on new policies, tools, and process changes, ensuring smooth adoption.
-Continuously review and revise plans to keep all targets on track.
-Lead quarterly project planning and execution - understanding category and seller challenges, designing program mechanics and reward schemes, setting up execution plans, and reviewing performance.
-Partner with cross-functional (XFN) teams to align on and achieve shared objectives.

Qualifications

Minimum Qualifications:
- Fluent in both English and Thai, able to communicate effectively with local teams and sellers as well as regional and cross-functional stakeholders.
- Strong data analysis skills, with the ability to independently extract insights from data and turn them into clear, actionable direction for Account Managers. Must be highly proficient in Excel.
- Strong leadership and people management skills - able to help the team solve problems with concrete solutions, lead with empathy, and confidently guide the team toward a shared strategic direction.
- Solid knowledge of e-commerce - understands what each key metric means and how they connect across operations to drive sales and GMV growth, including indirect drivers such as traffic.

Preferred Qualification:
- Prior experience in a Key Account Management role, ideally on an e-commerce or marketplace platform.
- Understanding of the creator/affiliate ecosystem on e-commerce platforms and how it drives traffic and GMV.
- Previous people management or team lead experience, having managed or mentored a small team.
- Familiarity with the Lifestyle / Home & Living category or similar consumer categories.
- Experience running quarterly campaigns or seller programs, from planning through execution and performance review.
- Comfort working in a fast-paced, target-driven environment and collaborating across cross-functional teams.
- Proficiency with data/BI tools beyond Excel (e.g., SQL, Tableau, or Power BI) is a plus.