TikTok LIVE US - B2B Creator Network Growth Marketing Manager

- Collaborate Cross-Functionally: Partner closely with LIVE Ops, Partnerships, and XFN teams to ensure B2B marketing strategies align with regional business goals.
- Develop Scalable Playbooks: Create partner-facing assets, including collateral, FAQs, and go-to-market toolkits to support scalable outreach and adoption.
- Measure and Optimize Performance: Track campaign effectiveness, analyze performance data, and provide actionable insights to refine future initiatives.

Qualifications

Minimum Qualifications:
- Bachelor's degree with 5+ years of experience in B2B, integrated, or partnership marketing.
- Proven ability to develop high-impact marketing assets (e.g., case studies, presentations, success stories).
- Strong storytelling and communication skills with the ability to turn partner wins and data into persuasive narratives.
- Effective project manager with experience juggling multiple campaigns and deadlines.
- Analytical thinker with a track record of measuring performance and driving optimizations.
- Self-starter who thrives in collaborative environments.

Preferred Qualifications:
- Experience in the creator economy, media, or tech sectors.
- Passion for the creator economy and talent ecosystem.
- Proficiency in English and Spanish or Mandarin is a plus; the role requires frequent communication with global teams, clients, and stakeholders to ensure smooth cross-cultural collaboration across key regions.

Job Information

[For Pay Transparency] Compensation Description (annually)

The base salary range for this position in the selected city is $104712 - $192534 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

For Los Angeles County (unincorporated) Candidates:

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:

1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;

2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and

3. Exercising sound judgment.

Client-provided location(s): Los Angeles, CA

Job ID: TikTok-7542725726111648018

Employment Type: OTHER

Posted: 2025-08-29T20:12:24