TikTok Commerce - Mass Acquisition & Incubation Manager

Responsibilities

Come join the team that is helping scale that phenomenon, and pioneer Content & Creator commerce in Canada. We aim to bring discovery, inspiration, and joy back to shopping by making TikTok the leading, on-trend commerce platform of choice for brands, creators, and shoppers. We are an entrepreneurial team, passionate about shaping the future of shopping.
This position is for an existing vacancy.

With more than 1 billion loyal users globally, TikTok is the ideal platform to deliver a brand new and exciting shopping experience to our users. TikTok is already the place where trends first surface, and where brands, creators, and consumers are already connected in meaningful ways. We are looking for passionate and talented people to join our commercial team in Canada, to help build an e-Commerce ecosystem that is innovative, secure, and intuitive for our users and partners alike.

- Manage the development and implementation of seller outreach strategies covering seller acquisition and incubation, figure out roadblocks and coordinate necessary resources among larger teams.
- Take charge of internal outreach channels and manage the resources so as to maximize the overall benefits and achieve the business goal
- Take responsibility for Email Direct Marketing including pitching / education / newsletters and be able to analyse the data effect of outreach
- Design and execute a/b tests to iterate content on various channels and improve seller journey based on test data and survey
- Improve outreach product effectiveness and efficiency by working closely with user research, product, algo and other cross functional teams.
- Accumulate and share learnings to drive best practice with internal and external teams.

Qualifications

Minimum Qualification(s):
- Candidates who have 5+ years of user digital marketing experience and project management experience
- Good data sense, ability to deal with complex business analysis and intelligence in defining opportunities.
- Structured and original thinking, ability to thrive in an ambiguous environment and explain complex concepts simply.
- Quick learner, proactive and resilient.

Preferred Qualification(s):
- E-Commerce or user acquisition experience
- Familiar with content platforms; experience in content-based e-Commerce is highly preferred.
- Strong connections with brands and distributors are preferred.

The Company is committed to leveraging new technologies and working efficiently. As a result, artificial intelligence systems may be used to screen, assess and/or select applicants for this position.