Tech Lead Manager - Ads Growth, Customer Engagement

Responsibilities

Our team sets the growth agenda for TikTok for Business. As the Growth Engineering team, we operate an executive-backed, revenue-tied charter that will accelerate how quickly businesses achieve results on TikTok-from onboarding to scaled investment. We use material, measurable approaches to compress time-to-first-successful-campaign, lift activation and reactivation rates, and build a durable customer foundation that enables sustained investment across markets. This work is highly visible-progress anchors weekly business reviews and directly shapes roadmaps across Ads, Commerce, and Partnerships.

This role leads Backend Engineering and influences ML Engineering and Frontend to deliver an AI-first, cross-channel growth platform that turns guidance into completed actions across in-product surfaces, email, SMS, and CRM. If you want to turn state-of-the-art AI into revenue on a global scale, this is it.

Responsibilities
- Roadmap. Sequence Personalized Onboarding, Advertiser Copilot, and a 360° Business Profile from 0→1 to scale, with explicit targets for new acquisition, time-to-first-campaign, reactivation, and durable spend-and adjust scope and pace based on impact, not intent.
- Platform & Channels. Own and scale a Conversational Growth API/MCP integrated with TikTok Ads Manager and Business Center, with adapters for email, SMS, IMs and CRM/CDP. Operate on a build once, act everywhere model-idempotent actions, webhooks, retries, consent guardrails, unified status- to engage customers seamlessly across TikTok surfaces and all types of touchpoints.
- Signals & Measurement. Unify creative, commerce, and ads graphs (plus ecosystem inputs) into a 360° view, orchestrate next-best actions, and instrument closed-loop outcomes to revenue and LTV so every interaction learns and compounds.
- Experimentation & Playbooks. Run A/B, holdouts, and incrementality at scale; tie decisions to weekly funnel and revenue metrics; codify what works into playbooks and replicate across markets with speed and consistency.
- Standards & Execution. Build a high-morale, high-talent-density team that values curiosity, rapid learning, and decisive delivery. Run disciplined rituals-design reviews, decision docs, and postmortems- to adapt quickly and improve continuously. Encode standards in code, systems, and workflows, and ensure tight alignment with Product, Data Science, Sales, Marketing, Partnerships, Support, and Policy.

Qualifications

Minimum Qualifications
- 5+ years in backend/infrastructure/distributed systems and 2+ years leading teams or large programs.
- Proficiency with scalable APIs and real-time/streaming data systems; comfort connecting these to growth and experimentation goals.
- Working knowledge of Ads systems, recommendations systems (retrieval, ranking, feedback loops), enterprise software and trade-offs among latency, cost, and safety/compliance. With full ownership of at least one large-scale project implementation.
- Clear communicator and cross-functional influencer, able to align Product, DS, Sales, Marketing, and Policy on outcomes and execution.

Preferred Qualifications:
- Proven delivery of AI/ML-powered products to real users with measurable impact on activation, retention, or revenue.
- Data analysis capabilities and product/business acumen.
- Passionate about exploring cutting-edge technologies like AI with perseverance.
- Strong communication skills in workplace settings.

Job Information

[For Pay Transparency] Compensation Description (annually)

The base salary range for this position in the selected city is $208000 - $438000 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

For Los Angeles County (unincorporated) Candidates:

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:

1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;

2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and