Strategy & Business Intelligence Intern (TikTok Shop - Fashion) - 2025 Start (BS/MS)

Responsibilities

As a project intern, you will have the opportunity to engage in impactful short-term projects that provide you with a glimpse of professional real-world experience. You will gain practical skills through on-the-job learning in a fast-paced work environment and develop a deeper understanding of your career interests.

Applications will be reviewed on a rolling basis - we encourage you to apply early.
Successful candidates must be able to commit to at least 3 months long internship period.

TikTok Shop is an innovative marketplace fully integrated into TikTok. It brings together online sellers, buyers and creators - all within TikTok to build a one-stop, seamless shopping experience and bringing more commerce solutions that further enable our community to discover and engage with what they love.

We are looking for an ambitious, curious and fast-learning intern to support the Fashion Team of TikTok Shop Italy, with a strong focus on strategy, business intelligence, and category expansion. In this role, you will help us identify and map underserved fashion categories, emerging creator-led brands, and high-potential merchants that can meaningfully grow within TikTok Shop. Your insights will directly support the team's merchant acquisition, category development, and overall growth strategy.

- Market research and analysis of the Italian fashion ecosystem (SMBs, DNVBs, creator brands, niche labels).
- Identification of high-potential merchants across underserved or fast-growing categories.
- Tracking performance trends, competitive benchmarks, and category opportunities.
- Supporting the team with Excel-based analyses, dashboards, and reports.
- (Optional, based on readiness) Supporting early-stage Business Development activities.

Qualifications

Minimum Qualifications
- Fluency in Italian and English, both spoken and written.
- Understanding or strong interest in the Italian fashion ecosystem, from emerging brands to established players.
- Familiarity with the creator economy and social media platforms, ideally an active, informed user.
- Proactive, opportunity-driven mindset, with a natural hunter mentality and curiosity for discovering new brands.

Preferred Qualifications
- Academic background in Business, Economics, Marketing, or related fields (completed or in progress).
- Strong Excel skills and an analytical, data-oriented approach.
- Experience with research or market analysis, even in an academic or project context.
- Interest in e-commerce, digital trends, and consumer behavior, especially within fashion.
- Basic understanding of KPIs (conversion, views, GMV, etc.) or willingness to learn quickly.

By submitting an application for this role, you accept and agree to our global applicant privacy policy, which may be accessed here: https://careers.tiktok.com/legal/privacy