Strategic Global Communications Expert - TikTok Local Services
Responsibilities
Team Introduction
TikTok Local Services (TikTok GO) is a one-stop commerce solution that connects global users with local services through the creative use of TikTok POI (Points of Interest), short videos, LIVE, and search. It delivers valuable real-life experiences and inspires users to explore the world around them.
With the mission of "Discover great places, Empower local businesses" Local Services aims to be the most trusted platform to discover great places and connect local businesses. It helps communities engage with restaurants, hotels, and attractions, equips businesses with new ways to connect with customers and drive transactions, and combines innovative marketing and operational tools to support sustainable growth.
Responsibilities
1. Develop and execute communication strategies for TikTok Local Services, building mid- to long-term PR narratives aligned with business priorities, market focus, and industry trends.
2. Drive external storytelling around local services, content-driven discovery, and key service verticals such as travel, hospitality, and dining, to enhance TikTok Local Service's visibility and industry influence in priority markets.
3. Support communications initiatives in key overseas markets, including the U.S. and Southeast Asia, in close partnership with global and regional teams across media engagement, content development, speaking opportunities, industry forums, and brand communications.
4. Work cross-functionally with operations, product, strategy, legal, and regional stakeholders to identify and package data, case studies, milestones, and social impact stories for external communications use.
5. Help build and improve issue management and reputation response mechanisms, including monitoring, assessing, and responding to negative sentiment, industry controversies, and sensitive communication topics.
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6. Support the development of external data and case disclosure processes to ensure communications are accurate, compliant, consistent, and reusable across markets.
Qualifications
Minimum Qualifications
- Bachelor's degree or above, preferably in journalism, communications, sociology, business, or related fields.
- 5+ years of experience in PR, corporate communications, or related functions supporting international markets. Experience in internet platforms, local services, or technology companies is preferred.
- Excellent written and verbal communication skills, with the ability to independently draft press materials, speeches, messaging documents, Q&As, and briefing notes.
- Proficiency in Mandarin is required to collaborate with global partners and key stakeholders based in Mainland China.
- Strong understanding of local services, dining, travel/hospitality, and content marketing, with the ability to translate business priorities into clear external narratives.
- Experience working in overseas markets, strong understanding of media environments, communication styles, and public discourse across different markets, with proven cross-cultural collaboration skills.
- Proven ability to work cross-functionally and manage complex projects with multiple stakeholders.
Preferred Qualifications
- Experience leading communications projects for platform businesses, internet companies, local services, or consumer internet sectors.
- Familiarity with overseas media ecosystems, with hands-on experience in international communications and corporate reputation management.
Perks and Benefits
Health and Wellness
- Health Insurance
- Dental Insurance
- Vision Insurance
- HSA
- Life Insurance
- Fitness Subsidies
- Short-Term Disability
- Long-Term Disability
- On-Site Gym
- Mental Health Benefits
- Virtual Fitness Classes
Parental Benefits
- Fertility Benefits
- Adoption Assistance Program
- Family Support Resources
Work Flexibility
- Flexible Work Hours
- Hybrid Work Opportunities
Office Life and Perks
- Casual Dress
- Snacks
- Pet-friendly Office
- Happy Hours
- Some Meals Provided
- Company Outings
- On-Site Cafeteria
- Holiday Events
Vacation and Time Off
- Paid Vacation
- Paid Holidays
- Personal/Sick Days
- Leave of Absence
Financial and Retirement
- 401(K) With Company Matching
- Performance Bonus
- Company Equity
Professional Development
- Promote From Within
- Access to Online Courses
- Leadership Training Program
- Associate or Rotational Training Program
- Mentor Program
Diversity and Inclusion
- Diversity, Equity, and Inclusion Program
- Employee Resource Groups (ERG)
Company Videos
Hear directly from employees about what it is like to work at TikTok.