Strategic Data Analyst - Global Business Solutions - San Jose
Responsibilities
About Us
The Global Business Solutions (GBS) team is responsible for the revenue growth of the TikTok business, and our teams include Sales, Marketing, Ops, Account Managers, Agency and Partnerships, as well as Marketing Science.
At TikTok, our Global Business Solutions (GBS) team plays a key role in generating revenue by promoting our advertising solutions, onboarding new clients, driving ad campaigns, and more. As the TikTok community grows at an unprecedented speed around the world, our GBS team leads groundbreaking projects that are changing the landscape of the advertising industry in real time.
About The Role
We are looking for a Client Solutions Strategic Data Analyst to join our Client Solutions Team for the North America region. This role will play a key part in developing strategic, customized solutions that connect TikTok's advertising products with clients' business objectives.
The Strategic Data Analyst works closely with Sales, Product, Measurement, and Operations teams to design data-driven strategies and tailored solutions for complex business challenges. This will include generating insights, using data and business research, to proactively identify revenue opportunities. The role combines consultative thinking, strong analytical capabilities, and deep knowledge of media products to unlock growth opportunities for clients and the business.
In addition to responding to client needs, this role proactively identifies opportunities to drive product adoption, improve go-to-market strategies, and strengthen the implementation of TikTok's global commercial frameworks.
Success in this role requires strategic thinking, strong analytical capabilities, cross-functional collaboration, and the ability to translate data into actionable insights and scalable solutions.
Responsibilities
- Perform regular monitoring of key business metrics to provide on-time feedback to relevant stakeholders of the outliers or actionable trends observed
- Prepare weekly/monthly/bi-monthly business review reports for leaders and key stakeholders to drive business decision-making and alignment
- Analyze campaign and business performance data to identify strategic insights, trends, and optimization opportunities
- Develop data-driven recommendations that improve client outcomes and inform TikTok's go-to-market strategies
- Generate insights on revenue opportunities at a product and vertical level
- Maintain team documents to ensure relevance (e.g., data mapping, support schedules)
- Collaborate with operational leaders to ensure smooth project execution, drive stakeholder communication/alignment, govern the project timeline, and ensure ownership
Qualifications
Minimum Qualifications:
- 3+ years in a digital marketing company, with proven experience in business analysis and project management
- Practical skills and experience with data analytics and visualization tools such as Excel, SQL, Tableau, Thinkcell, and PowerPoint
- Experience working with data analysis and insights generation, including querying, data interpretation, and dashboard analysis
- Able to story-tell based on multiple data sources and business context to derive meaningful and strategic insights for the business
- Excellent English written (clear document writing, presentation making) and verbal communication skills
Preferred Qualifications
- Strategic thinking capacity, able to quickly understand the business and discover the connection between business and data performance, and the ability to translate complex data into clear business recommendations and strategic narratives
- Strong business analytical skills with the ability to collect, organise, analyse, and disseminate significant amounts of information with attention to detail and data accuracy
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- Ability to work cross-functionally with multiple teams and stakeholders; excellent relationship-building, collaboration, negotiation, and influence skills
- Ability to work in a fast-paced, dynamic environment and adapt to changes
Job Information
[For Pay Transparency] Compensation Description (annually)
The base salary range for this position in the selected city is $108000 - $168000 annually.
Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.
Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).
The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
For Los Angeles County (unincorporated) Candidates:
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:
1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
3. Exercising sound judgment.
Perks and Benefits
Health and Wellness
- Health Insurance
- Dental Insurance
- Vision Insurance
- HSA
- Life Insurance
- Fitness Subsidies
- Short-Term Disability
- Long-Term Disability
- On-Site Gym
- Mental Health Benefits
- Virtual Fitness Classes
Parental Benefits
- Fertility Benefits
- Adoption Assistance Program
- Family Support Resources
Work Flexibility
- Flexible Work Hours
- Hybrid Work Opportunities
Office Life and Perks
- Casual Dress
- Snacks
- Pet-friendly Office
- Happy Hours
- Some Meals Provided
- Company Outings
- On-Site Cafeteria
- Holiday Events
Vacation and Time Off
- Paid Vacation
- Paid Holidays
- Personal/Sick Days
- Leave of Absence
Financial and Retirement
- 401(K) With Company Matching
- Performance Bonus
- Company Equity
Professional Development
- Promote From Within
- Access to Online Courses
- Leadership Training Program
- Associate or Rotational Training Program
- Mentor Program
Diversity and Inclusion
- Diversity, Equity, and Inclusion Program
- Employee Resource Groups (ERG)
Company Videos
Hear directly from employees about what it is like to work at TikTok.