Strategic Creator Growth Manager (Gaming) - TikTok LIVE
Responsibilities
About the team
TikTok LIVE team's mission is to work hand-in-hand with creators & influencers, agencies, and partnership organizations to create an environment that brings communities together in real time to create meaningful and interactive connections around the globe.
TikTok LIVE is looking for a Gaming Creator Growth Manager who lives at the intersection of high-touch talent management and strategic product operations.
In this role, you will act as a bridge for innovation: working hand-in-hand with creators to prototype new behaviors, format, and feature adoption, then building the operational blueprints to scale those successes across the entire gaming segment.
Strategic Creator Partnership & Relationship Management.
- Manage and grow a portfolio of TikTok LIVE's top Gaming creators, esports personalities, gaming influencers, and public figures.
- Build trusted relationships with creators, talent managers, agencies, and key ecosystem partners, serving as a strategic advisor rather than solely an account manager.
- Act as the primary escalation point for creator account, policy, product, and operational issues, ensuring timely resolution and a high-quality creator experience.
- Develop long-term creator growth plans aligned with platform priorities and creator business objectives.
Content Strategy & Programming
- Partner closely with creators to improve content quality, audience engagement, and content diversity.
- Design and execute customized creator programs, including creator tournaments, community competitions, creator-vs-fan events, talk shows, interview formats, collaborative streams, and other innovative LIVE content initiatives.
- Identify emerging gaming trends, content opportunities, and audience behaviors to help creators stay ahead of market shifts.
- Work with creators to pilot new LIVE features, content formats, and engagement mechanisms.
Strategic Partnerships & Business Development
- Build and maintain relationships with game publishers, developers, esports organizations, agencies, and brands to create opportunities for creators.
- Facilitate collaborations between creators and external partners, including sponsored content, creator events, game launches, esports activations, and community campaigns.
- Identify and execute scalable partnership opportunities that create value for creators, partners, and the TikTok Gaming ecosystem.
Program & Project Leadership
- Lead multiple high-impact creator initiatives simultaneously, coordinating cross-functional teams across Product, Marketing, Operations, Partnerships, Trust & Safety, and LIVE Operations.
- Develop scalable creator programs and operational frameworks based on successful creator pilots and best practices.
- Define success metrics, monitor program performance, and continuously optimize initiatives based on business impact and creator feedback.
Ecosystem Insights & Advocacy
- Serve as the voice of top Gaming creators internally by translating creator feedback into actionable recommendations for product, policy, and operational improvements.
- Provide strategic insights on creator trends, content performance, gaming industry developments, and ecosystem opportunities.
- Identify risks, opportunities, and emerging creator needs to support long-term ecosystem growth.
Qualifications
Minimum Qualifications
- 5+ years of experience in creator partnerships, influencer management, talent management, gaming partnerships, esports operations, media partnerships, or related fields.
- Strong passion for gaming, livestreaming, creator ecosystems, and digital entertainment.
- Proven experience managing high-profile creators, talent, influencers, athletes, celebrities, or strategic partners.
- Strong project management skills with demonstrated ability to manage multiple complex initiatives simultaneously.
- Experience developing and executing content strategies, creator programs, or live content initiatives.
- Strong communication, stakeholder management, and relationship-building skills.
- Ability to analyze creator performance data and translate insights into actionable growth strategies.
Preferred Qualifications
- Existing relationships within the gaming, esports, creator, publisher, or entertainment industries.
- Experience working with game publishers, gaming brands, agencies, or talent management firms.
- Experience launching creator-focused programs, live events, tournaments, or branded content initiatives.
- Familiarity with creator monetization, sponsorships, brand partnerships, and livestream ecosystems.
- Demonstrated ability to influence cross-functional teams and drive business outcomes without direct authority.
Job Information
[For Pay Transparency] Compensation Description (annually)
The base salary range for this position in the selected city is $88920 - $209380 annually.
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Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.
Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).
The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
For Los Angeles County (unincorporated) Candidates:
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:
1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
3. Exercising sound judgment.
Perks and Benefits
Health and Wellness
- Health Insurance
- Dental Insurance
- Vision Insurance
- HSA
- Life Insurance
- Fitness Subsidies
- Short-Term Disability
- Long-Term Disability
- On-Site Gym
- Mental Health Benefits
- Virtual Fitness Classes
Parental Benefits
- Fertility Benefits
- Adoption Assistance Program
- Family Support Resources
Work Flexibility
- Flexible Work Hours
- Hybrid Work Opportunities
Office Life and Perks
- Casual Dress
- Snacks
- Pet-friendly Office
- Happy Hours
- Some Meals Provided
- Company Outings
- On-Site Cafeteria
- Holiday Events
Vacation and Time Off
- Paid Vacation
- Paid Holidays
- Personal/Sick Days
- Leave of Absence
Financial and Retirement
- 401(K) With Company Matching
- Performance Bonus
- Company Equity
Professional Development
- Promote From Within
- Access to Online Courses
- Leadership Training Program
- Associate or Rotational Training Program
- Mentor Program
Diversity and Inclusion
- Diversity, Equity, and Inclusion Program
- Employee Resource Groups (ERG)
Company Videos
Hear directly from employees about what it is like to work at TikTok.