SMB Strategy Product Marketing Manager, EMEA

Responsibilities

The Market Lead, PSO is a strategic role within the RPCS organization, responsible for driving a market-wide product and solutions view. Acting as the principal product and solutions advisor to the GM, this role ensures flawless alignment and coordination across regional strategy (RPCS), PMM, GBS, and XFN partners. The Market PMM consolidates insights, orchestrates reviews, and drives cross-functional coordination to accelerate product adoption, enable solution-centric selling, and deliver measurable impact.

Key Responsibilities
- Core KPI's: Timley and High quality Market level PCS Operations, Market level Product Prioritisation, Support GM for cadences as needed, Project basis : Horizontal Product Priorities. End to end escalation management with GMPT across product areas for the market through partnership with Regional PCS leadership,
- Strategic Product Partner: Serve as the principal product and solutions advisor for the market to the GM, consolidating product updates, curating market priorities, and shaping narratives for management reviews with a product-first lens.
- Market level Horizontal Product Priorities - Inbound & Outbound : Support scoping of market level cross vertical Product asks / inbound requests as well as drive outbound for products not covered through vertical lens ( ex - Custom Identity Deprecation, targeting updates etc.)
- Escalation Management : End to end escalation management with GMPT across product areas for the market through partnership with Regional PCS leadership / GMPT as necessary
- Drive (Market EUI / FRITES / etc) PCS processes : Define and embed standardized processes within the market, ensuring a holistic view of product updates, priorities, and execution progress in strong coordination with PMM, CSL, and XFN teams.
- Market & RPCS Collaboration: Partner with the PMO for the GM to orchestrate market reviews, vertical deep dives, and cross-functional forums by translating regional PCS plans into actionable market-level priorities, and escalate blockers by engaging RPCS and XFN leads when needed.
- Insight & Influence: Track and report vertical scores and RPCS program progress in market, monitor performance gaps, and recommend levers to improve adoption and execution. Surface market intelligence to inform regional strategy and product development.

Qualifications

Minimum Qualifications:
- Experience in product marketing or client solutions within digital advertising, tech, or media. Prior experience within Bytedance mandatory.
- Analytical & Data-Driven: Strong ability to analyze data, generate insights, and make strategic recommendations.