SMB Business Development Representative - UKI

Responsibilities

We're looking for a passionate Business Development Representative with a digital advertising background to join our growing Sales team in Dublin, looking after Small & Medium size businesses (SMB). You will be a crucial member of a growing team that will partner with SMB advertisers in a one to many structure with the goal of activating accounts in the UKI market.

Responsibilities:
- Build, manage and convert a high-volume pipeline of new advertisers across the UKI markets through proactive outreach (calls, email, LinkedIn, video, events).
- Identify, qualify, and convert new business opportunities for the TikTok Ads platform, focusing on speed to engagement and pipeline velocity.
- Execute structured multi-channel outreach campaigns to generate qualified opportunities in priority verticals.
- Develop a strong understanding of TikTok Ads solutions and demonstrate early client success through pilot campaigns.
- Collaborate closely with marketing and sales teams to optimise lead generation and conversion strategies.
- Partner with Account Managers to ensure seamless handover and onboarding of new clients for long-term success.
- Consistently exceed activity, conversion, and revenue targets while delivering a best-in-class advertiser experience.
- Serve as an ambassador for TikTok - representing our products, brand, and values in every client interaction.

Qualifications

Minimum Qualifications
- 1-3 years of experience in sales, business development, or lead generation, ideally in a digital media or SaaS environment.
- Proven experience building pipeline through outbound prospecting and multi-channel outreach.
- Strong communication skills in English, with the ability to engage confidently with marketing and business decision-makers, as you'll be working on English-speaking markets.
- Highly metrics-driven and comfortable working in a fast-paced, target-oriented environment.
- Demonstrated integrity, professionalism, and attention to detail when handling client data and information.
- A genuine passion for digital marketing, creativity, and helping businesses grow through TikTok.

Preferred Qualifications
- Prior experience in a BDR/SDR or early-stage sales role within SaaS, ad tech, or digital marketing.
- Understanding of online advertising fundamentals (campaign setup, optimisation, KPIs).
- Proven ability to manage high outreach volume while maintaining quality conversations and follow-ups.
- Entrepreneurial mindset - able to think strategically, adapt quickly, and deliver results in a scaling organisation.