Senior User Growth / Marketing Product Lead (Overseas Business) - TikTok LIVE

Responsibilities

About the team
Livestream Team is committed to creating real-time interactive scenes, As a new form of content, livestream creates value for all parties in the ecology. Livestream provides users with a unique consumption experience and further generalizes content. It is also a new way of employment to provide more direct fan interaction and deepen relationships to authors; It provides healthy and objective revenue to the platform and promotes content exclusivity. It also serves as a "new infrastructure" for the expansion of ecological boundaries.

Responsibilities:
- Lead end-to-end user growth across core markets including the US, UK, and Latin America, covering the full funnel from acquisition, conversion to retention. Own key business metrics including new user scale, GMV, and marketing efficiency, and build the growth system from 0 to 1.
- Build the marketing and strategy middle platform, overseeing the development of user-side marketing tools and merchant-side operation systems. Establish mechanisms for budget monitoring, performance measurement, and resource allocation to optimize advertising ROI and enable efficient marketing resource orchestration.
- Drive the growth of semi-managed merchants from cold start to high-tier status through targeted pricing strategies, operational enablement, and creator collaboration. Expand the merchant base, improve supply quality, and ultimately fuel GMV growth.
- Lead the product/strategy team, taking charge of team building and goal management. Collaborate cross-functionally with algorithm, operation, and marketing teams to drive the end-to-end implementation of strategies and product solutions.

Qualifications

Minimum Qualification(s):
- 4+ years in user-facing e-Commerce or content businesses. 4 years of direct team management experience with a proven record of building teams from 0 to 1.
- Deep experience at top-tier global internet companies; strong exposure to 0-to-1 cross-border / international e-commerce, early-stage growth, and mature marketplace platforms.
- Expertise covering the full spectrum: user growth (acquisition / conversion / ROI / retention / push systems), marketing products, strategy platforms, merchant strategy, semi-managed e-commerce, and AOV improvement.
- Strong data-driven decision-making skills, with a proven track record of delivering tangible business outcomes (e.g., multiplied user scale, significant improvements in conversion rate/ROI, etc.).