Senior Product Marketing Manager - Marketing APIs
Responsibilities
About the Team:
The TikTok Marketing API team is responsible for building and managing the foundational programmatic infrastructure for TikTok's advertising ecosystem, while driving targeted business growth, and enabling next-generation AI-native marketing workflows. Our scope includes Marketing APIs, Organic APIs, Business Messaging APIs, AI ecosystem & Agentic enablement, and Tech partner & Agency co-development.
About the role:
As a Senior Product Solutions & Operations Manager, you will help drive the success of TikTok's API ecosystem by serving as a key bridge between external partners, and internal product teams. This role is ideal for someone who is highly strategic but also detail-oriented: someone who can understand partner needs deeply, turn customer feedback into product insight, work through technical details, and ultimately drive adoption of new features among external developers.
This role requires someone who is comfortable moving between big-picture strategy and operational detail - from synthesizing market signals and partner feedback, to diving into integration pain points, product gaps, adoption metrics, and execution blockers.
Responsibilities:
- Lead the end-to-end adoption program for API products, from program design and participant recruitment to feedback collection, synthesis, and reporting, ensuring internal usage reflects real advertiser workflows and pain points.
- Collaborate with external partners to understand their requirements and drive quantitative and qualitative initiatives (opportunity sizing, feedback analysis, competitive insights) that translate learnings into clear business and market needs.
- Partner with product and engineering teams to inform feature development and influence the product roadmap using data-driven insights derived from internal usage and experiment results.
- Act as a business and product strategy partner for internal users, deeply understanding products, markets, and workflows to identify and scale vertical- or market-specific recommendations across regions.
- Align with senior leadership on program vision, priorities, and success metrics, ensuring initiatives ladder up to broader product and business strategy.
- Design and host recurring workshops, trainings, and readouts to share insights, showcase product use cases, and drive adoption and engagement.
- Work across API surfaces including Marketing APIs, Organic APIs, Business Messaging APIs, and emerging AI/agentic product capabilities
Qualifications
Minimum Qualifications:
- 5+ years of product marketing, product operations, or similar roles in digital advertising, SaaS, or customer support platforms, with familiarity with advertising solutions and experimentation practices.
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- 3+ years of experience working closely with sales or client-facing support teams, with a strong customer service orientation and empathy for advertiser needs.
- Proven ability to turn complex product and user feedback into clear, audience-appropriate narratives, documentation, and training content.
- Strong analytical skills and business acumen; comfortable working with data, defining metrics, and using spreadsheets and dashboards for decision-making.
- Ability to understand technical concepts well enough to participate in conversations about APIs, integrations, application workflows, and system interactions
Preferred Qualifications:
- Experience working on API platforms, developer platforms, partner ecosystems, or ads technology products
- Experience supporting external technology partners, agencies, or enterprise customers in technical or product-related workflows
- Familiarity with REST APIs, authentication concepts, request/response structures, webhooks, and common integration patterns
- Familiarity with AI ecosystem products, agentic workflows, developer tooling, or partner enablement for AI-native experiences
Job Information
[For Pay Transparency] Compensation Description (annually)
The base salary range for this position in the selected city is $159000 - $288000 annually.
Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.
Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).
The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
For Los Angeles County (unincorporated) Candidates:
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:
1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
3. Exercising sound judgment.
Perks and Benefits
Health and Wellness
- Health Insurance
- Dental Insurance
- Vision Insurance
- HSA
- Life Insurance
- Fitness Subsidies
- Short-Term Disability
- Long-Term Disability
- On-Site Gym
- Mental Health Benefits
- Virtual Fitness Classes
Parental Benefits
- Fertility Benefits
- Adoption Assistance Program
- Family Support Resources
Work Flexibility
- Flexible Work Hours
- Hybrid Work Opportunities
Office Life and Perks
- Casual Dress
- Snacks
- Pet-friendly Office
- Happy Hours
- Some Meals Provided
- Company Outings
- On-Site Cafeteria
- Holiday Events
Vacation and Time Off
- Paid Vacation
- Paid Holidays
- Personal/Sick Days
- Leave of Absence
Financial and Retirement
- 401(K) With Company Matching
- Performance Bonus
- Company Equity
Professional Development
- Promote From Within
- Access to Online Courses
- Leadership Training Program
- Associate or Rotational Training Program
- Mentor Program
Diversity and Inclusion
- Diversity, Equity, and Inclusion Program
- Employee Resource Groups (ERG)
Company Videos
Hear directly from employees about what it is like to work at TikTok.