Senior Product Manager, Shop Ads Platform - San Jose

Responsibilities:
- Own product modules related to Shop Ads reporting, advertiser onboarding, and customer experience optimization within TikTok Ads Manager.
- Improve advertisers' end-to-end experience from first-time setup, campaign understanding, performance review, to ongoing optimization.
- Design and iterate reporting experiences that help advertisers better understand campaign performance, diagnose issues, and identify actionable next steps.
- Optimize onboarding flows, guidance, education, and in-product recommendations to help advertisers start using Shop Ads more efficiently.
- Translate advertiser pain points, business goals, and product strategy into clear product requirements, user flows, and launch plans.
- Work closely with design, engineering, data science, operations, sales, and marketing teams to deliver product improvements with quality and efficiency.
- Use customer feedback, user research, funnel data, and product metrics to identify experience gaps and prioritize iteration opportunities.
- Track key metrics such as onboarding completion, reporting usage, advertiser activation, feature adoption, and campaign optimization behavior.
- Support roadmap planning by providing structured analysis, product proposals, competitive research, and data-backed recommendations.

Qualifications

Minimum Qualifications:
- Bachelor's degree or above; 3+ years of experience in commercial products is highly preferred.
- Ability to continuously optimize ad delivery strategies and product capabilities, enhance user and client experiences, and rapidly iterate/trial-and-error to deliver optimal solutions.
- Strong logical thinking, excellent business acumen, and a fast learner.
- Highly sensitive to customer experience, with a proven track record of driving product growth from 1 to 10, and possessing fundamental operational thinking.
- Possess a big-picture mindset and independent thinking skills; able to flexibly adjust strategies in complex environments to ensure smooth project progression; resilient, with a positive and optimistic attitude toward work.

Job Information

[For Pay Transparency] Compensation Description (annually)

The base salary range for this position in the selected city is $185600 - $311600 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

For Los Angeles County (unincorporated) Candidates:

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:

1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;

2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and

3. Exercising sound judgment.

Client-provided location(s): San Jose, CA

Job ID: TikTok-7642436049369532725

Employment Type: OTHER

Posted: 2026-07-01T20:35:11