Senior Product Manager - Ads Platform (Creative)

Responsibilities:
-Own the strategy and roadmap for creative experiences in TikTok Ads Manager, with a focus on scaling creative supply and improving creative effectiveness.
-Collaborate with Engineering, Design, Data Science, and business teams to build end-to-end ad creation workflows that balance platform consistency with vertical-specific needs.
-Abstract diverse advertiser requirements into clear product goals, ensuring scalability and operational efficiency.
-Use data, user feedback, and market insights to prioritize features and guide product iterations.
-Define and track key metrics such as creation volume, success rate, and engagement lift, driving measurable improvements in creative outcomes.
-Partner with internal platform and infra teams to ensure product foundations are extensible and future-proof.

Qualifications

Minimum Qualifications:
-BA/BS degree in a technical, business, or related field.
-3-5 years of product management experience, with proven success of external products.
-Strong analytical and problem-solving skills, with the ability to define metrics and use data to inform decisions.
-Experience collaborating cross-functionally and leading execution across complex stakeholder environments.
-Familiarity with the online advertising ecosystem, particularly ad creation and performance optimization.
-Excellent communication skills and comfort working in fast-paced, high-ambiguity environments.

Preferred Qualifications:
-Experience building creative tools or working on advertiser-facing interfaces.
-Exposure to performance ad formats such as shopping, app install, or lead gen.
-Background in creative automation or infra-scale product work.
- Fluency in both English and Mandarin required: the role involves frequent communication with global teams, clients and stakeholders in English - speaking regions as well as Chinese- speaking markets. Proficiency in Mandarin is essential to effectively engage with Chinese- speaking partners, understand cultural nuances, and navigate business transactions in key markets, ensuring smooth cross- cultural collaboration and market expansion.

Job Information

[For Pay Transparency] Compensation Description (annually)

The base salary range for this position in the selected city is $165120 - $414000 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

For Los Angeles County (unincorporated) Candidates:

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:

1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;

2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and

3. Exercising sound judgment.

Client-provided location(s): San Jose, CA

Job ID: TikTok-7536339736324606215

Employment Type: OTHER

Posted: 2025-08-15T20:28:21