Senior Legal Counsel (eCommerce) - Operations & Marketing, London

This is a fantastic opportunity to be part of a supportive legal function where your expertise will make a visible impact, your ideas will help shape strategy, and your career will grow alongside a business that is transforming the way people buy, sell, and connect online.

You will play a central role in shaping the future of TikTok's ecommerce business in Europe. Working at the cutting edge of digital regulation and online commerce, you will:
- Be a trusted advisor on a broad spectrum of legal issues, including consumer protection, product compliance, competition law, intellectual property, advertising, and digital regulation.
- Guide the business through emerging regulatory landscapes, including the UK Digital Markets, Competition and Consumers Act, EU Digital Services Act, UK Online Safety Act and evolving AI-related regulation, helping ensure compliant and future-ready operations.
- Support innovation and new product development, advising on commercial and product initiatives across marketplace, creator partnerships, advertising formats, and AI-driven features.
- Lead on intellectual property matters, from brand protection and enforcement to user-generated content and licensing models.
- Oversee strategic disputes and litigation risk, managing contentious issues pragmatically while protecting the company's reputation and commercial interests.
- Draft, negotiate, and close key commercial agreements, from retailer and brand partnerships, to creator and technology collaborations.
- Contribute to competition law strategy, advising on platform practices, merchant engagement, and data use in line with evolving regulatory expectations.
- Shape internal processes and training, creating playbooks, templates, and guidance that empower the business to move quickly while managing legal risk.
- Collaborate cross-functionally with product, policy, privacy, and compliance teams in the UK, EU and globally, driving complex projects forward at speed.
- Stay ahead of the curve, monitoring legal, regulatory and industry trends across ecommerce, retail, technology and AI, and proactively preparing the business for change.

Qualifications

Minimum Qualifications
- Senior UK or EU qualified Lawyer, with a strong academic background and experience advising on platform liability, intellectual property, consumer protection and other regulatory matters, with an ecommerce focus.
- Knowledge of UK and EU laws as they apply to the retail and ecommerce sectors.
- Solid experience in drafting and negotiating agreements across the retail, creative, and advertising industries.
- Strong documentation, presentation, and communication skills.
- Ability to work independently on many different projects at once in a fast-paced environment.

Preferred Qualifications

- In-house experience in an international matrixed organisation.
- Ecommerce experience focused on platform liability, intellectual property, consumer protection and other regulatory requirements..
- Deep understanding of the evolving European regulatory landscape as it pertains to digital commerce and online marketplaces.

Client-provided location(s): London, United Kingdom

Job ID: TikTok-7550694126095370504

Employment Type: OTHER

Posted: 2025-09-17T20:31:54