Senior Legal Counsel (eCommerce) - Operations & Marketing, London
Responsibilities
You'll be joining TikTok's Global Ecommerce Legal team - a dynamic, highly collaborative group at the forefront of shaping how digital commerce evolves in the UK and across Europe. We advise on some of the most high-profile, complex, and fast-moving issues in the ecommerce and technology space, supporting a business that is scaling at extraordinary pace.
As part of this team, you'll work closely with colleagues across Europe and globally, partnering with business leaders, product innovators, and cross-functional specialists to tackle novel legal and regulatory challenges. From consumer protection and digital regulation to IP, competition law, and emerging AI frameworks, the team plays a central role in driving compliant, creative, and commercially savvy solutions.
This is a fantastic opportunity to be part of a supportive legal function where your expertise will make a visible impact, your ideas will help shape strategy, and your career will grow alongside a business that is transforming the way people buy, sell, and connect online.
You will play a central role in shaping the future of TikTok's ecommerce business in Europe. Working at the cutting edge of digital regulation and online commerce, you will:
- Be a trusted advisor on a broad spectrum of legal issues, including consumer protection, product compliance, competition law, intellectual property, advertising, and digital regulation.
- Guide the business through emerging regulatory landscapes, including the UK Digital Markets, Competition and Consumers Act, EU Digital Services Act, UK Online Safety Act and evolving AI-related regulation, helping ensure compliant and future-ready operations.
- Support innovation and new product development, advising on commercial and product initiatives across marketplace, creator partnerships, advertising formats, and AI-driven features.
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- Lead on intellectual property matters, from brand protection and enforcement to user-generated content and licensing models.
- Oversee strategic disputes and litigation risk, managing contentious issues pragmatically while protecting the company's reputation and commercial interests.
- Draft, negotiate, and close key commercial agreements, from retailer and brand partnerships, to creator and technology collaborations.
- Contribute to competition law strategy, advising on platform practices, merchant engagement, and data use in line with evolving regulatory expectations.
- Shape internal processes and training, creating playbooks, templates, and guidance that empower the business to move quickly while managing legal risk.
- Collaborate cross-functionally with product, policy, privacy, and compliance teams in the UK, EU and globally, driving complex projects forward at speed.
- Stay ahead of the curve, monitoring legal, regulatory and industry trends across ecommerce, retail, technology and AI, and proactively preparing the business for change.
Qualifications
Minimum Qualifications
- Senior UK or EU qualified Lawyer, with a strong academic background and experience advising on platform liability, intellectual property, consumer protection and other regulatory matters, with an ecommerce focus.
- Knowledge of UK and EU laws as they apply to the retail and ecommerce sectors.
- Solid experience in drafting and negotiating agreements across the retail, creative, and advertising industries.
- Strong documentation, presentation, and communication skills.
- Ability to work independently on many different projects at once in a fast-paced environment.
Preferred Qualifications
- In-house experience in an international matrixed organisation.
- Ecommerce experience focused on platform liability, intellectual property, consumer protection and other regulatory requirements..
- Deep understanding of the evolving European regulatory landscape as it pertains to digital commerce and online marketplaces.
Perks and Benefits
Health and Wellness
- Health Insurance
- Dental Insurance
- Vision Insurance
- HSA
- Life Insurance
- Fitness Subsidies
- Short-Term Disability
- Long-Term Disability
- On-Site Gym
- Mental Health Benefits
- Virtual Fitness Classes
Parental Benefits
- Fertility Benefits
- Adoption Assistance Program
- Family Support Resources
Work Flexibility
- Flexible Work Hours
- Hybrid Work Opportunities
Office Life and Perks
- Casual Dress
- Snacks
- Pet-friendly Office
- Happy Hours
- Some Meals Provided
- Company Outings
- On-Site Cafeteria
- Holiday Events
Vacation and Time Off
- Paid Vacation
- Paid Holidays
- Personal/Sick Days
- Leave of Absence
Financial and Retirement
- 401(K) With Company Matching
- Performance Bonus
- Company Equity
Professional Development
- Promote From Within
- Access to Online Courses
- Leadership Training Program
- Associate or Rotational Training Program
- Mentor Program
Diversity and Inclusion
- Diversity, Equity, and Inclusion Program
- Employee Resource Groups (ERG)
Company Videos
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