Senior Creative Designer (AI Effects) - TikTok Design (San Jose)
Responsibilities
About the Team
TikTok Design Team is dedicated to delivering first-class user experiences for hundreds of millions of users worldwide. We empower people to create and express freely, discover the diversity and beauty of the world, and build bridges across cultures and communities.
We are a global, multidisciplinary design team made up of Product Designers, Creative Designers, Visual Designers, Content Designers, and Localization Experts. We work closely with Product, Engineering, Data, and Operations partners to turn complex challenges into intuitive, delightful experiences at scale.
Responsibilities:
- Own the full lifecycle of AI effects creation, including creative ideation, content strategy, effects design, creative packaging, launch, and post-launch iteration.
- Develop innovative AI-driven visual and motion effects aligned with TikTok's global content trends, user behaviors, and creative ecosystem.
- Leverage internal AI video models, tools, and emerging industry capabilities to explore new creative formats, interaction patterns, and use cases.
- Apply a strong user-first mindset to help creators unlock new ways of creating content, balancing creative quality, usability, and real-world performance.
- Analyze performance data and user feedback to refine effects quality, engagement, and scalability across markets.
- Collaborate closely with Product, Engineering, and Operations teams to drive effects from concept through production, testing, and launch.
Qualifications
Minimum Qualifications
- Bachelor's degree or equivalent practical experience in design or a related field.
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- 3+ years of experience in visual, motion, creative, or effects-focused design.
- Strong skills in graphic design and animation, with hands-on experience using tools such as Figma and motion/effects tools.
- Experience or strong interest in using AI tools to enhance visual creation, animation workflows, or effects design.
Preferred Qualifications
- 1+ years of experience in AI effects, creative design, or short-form video content strategy; experience with TikTok or similar platforms is a strong plus.
- Proven track record of launching effects or creative works that achieved strong visibility, adoption, or cultural impact.
- Strong creative instincts for global content trends, with sensitivity to overseas markets, viral mechanics, and visual styles.
- Hands-on experience with AI creative tools and workflows, such as Midjourney, GPT, ComfyUI, Stable Diffusion, Kling, Sora, Gemini, or similar.
- High learning agility and curiosity about emerging AI technologies, especially AI-generated motion and dynamic effects.
Job Information
[For Pay Transparency] Compensation Description (annually)
The base salary range for this position in the selected city is $110934 - $242640 annually.
Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.
Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).
The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
For Los Angeles County (unincorporated) Candidates:
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:
1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
3. Exercising sound judgment.
Perks and Benefits
Health and Wellness
- Health Insurance
- Dental Insurance
- Vision Insurance
- HSA
- Life Insurance
- Fitness Subsidies
- Short-Term Disability
- Long-Term Disability
- On-Site Gym
- Mental Health Benefits
- Virtual Fitness Classes
Parental Benefits
- Fertility Benefits
- Adoption Assistance Program
- Family Support Resources
Work Flexibility
- Flexible Work Hours
- Hybrid Work Opportunities
Office Life and Perks
- Casual Dress
- Snacks
- Pet-friendly Office
- Happy Hours
- Some Meals Provided
- Company Outings
- On-Site Cafeteria
- Holiday Events
Vacation and Time Off
- Paid Vacation
- Paid Holidays
- Personal/Sick Days
- Leave of Absence
Financial and Retirement
- 401(K) With Company Matching
- Performance Bonus
- Company Equity
Professional Development
- Promote From Within
- Access to Online Courses
- Leadership Training Program
- Associate or Rotational Training Program
- Mentor Program
Diversity and Inclusion
- Diversity, Equity, and Inclusion Program
- Employee Resource Groups (ERG)
Company Videos
Hear directly from employees about what it is like to work at TikTok.