Senior Business Analyst - Global Business Solutions - METAP

Responsibilities

About the Team:
The Global Business Solutions (GBS) team is responsible for the revenue growth of the TikTok business, and our teams include Sales, Marketing, Ops, Account Managers, Agency and partnerships, as well as Marketing Science.
At TikTok, our Global Business Solutions (GBS) team plays a key role in generating revenue by promoting our advertising solutions, onboarding new clients, driving ad campaigns, and more. As the TikTok community grows at an unprecedented speed around the world, our GBS team leads groundbreaking projects that are changing the landscape of the advertising industry in real time.

About the role:
We are seeking a highly skilled Senior Business Analyst to join our dynamic team. In this role, you will play a pivotal part in driving data-driven decision-making for our advertising business in the Middle East and other regions. You will focus on building analytical frameworks, identifying business opportunities, and providing actionable insights to support strategic growth and operational efficiency.

Responsibilities:
- Business Analysis and Management: Global Business Solutions - business data analysis, develop strategic planning, provide solutions and implementation plans; based on understanding and analysis of specific business domains, continuously optimize control rules, product tools, and business operations to support strategy implementation.
- Monitoring & Data Analysis: Regular monitoring and analysis of various business metrics in METAP; provide corresponding solutions to assist the platform sales team in continuously improving consumer experience.
- Business Puzzle Breakdown: Familiar with industry rules, especially E-commerce vertical; deeply support sales and client solution team leaders in project task breakdown, prioritization, and monitoring important business progress; measure project output and efficiency through quantitative and qualitative analysis.
- Regional Strategy & Operations: Based on local advertising business development needs in the Middle East and company strategy, establish a business health operation analysis framework and data infrastructure system; guide business direction through goal decomposition and process indicator setting.
- Project Review & Recommendations: Regularly conduct thematic analysis and project reviews for initiatives in responsible regions; perform targeted analysis on core operating indicators and abnormal data, delivering clear recommendations for business improvements.
- Business Opportunities & Implementation: Proactively identify local business needs and pain points, uncover opportunities, formulate reasonable goals, and provide specific, feasible suggestions to drive implementation.

Qualifications

Minimum qualifications:
- Four-year degree or equivalent in a quantitative field like statistics, economics, applied math, engineering, or other technical field. Advanced degrees are preferred.
- 3+ years of experience in data analysis, ideally with exposure to complex business datasets. Backgrounds in content e-commerce, cross-border e-commerce, gaming, or international advertising are highly preferred.
- Strong business acumen and team management experience, with additional preference for candidates experienced in internet advertising, strategy, business analysis, operational analysis, or identifying new business opportunities.
- Advanced data analysis skills with strong data sensitivity; proficiency in SQL and Python is required.

Preferred Qualifications:
- Given the nature of the region and market that this role will be supporting proficiency in English, Arabic Chinese or Turkish proficiency is a plus.
- Ability to use constructive and candid dialogue to influence others without relying on formal authority.
- Takes a measured and thoughtful approach to difficult situations, is comfortable with ambiguity, and is able to bounce back quickly from team challenges.
- Self-motivated individual with strong organizational and problem-solving skills, including the ability to transition between detailed data and high-level insights.
- Experience in a fast-paced, high-growth environment; entrepreneurial spirit.