SEA Integrated Marketing Communication Manager - Marketing
Responsibilities
Team Introduction
Our team aims to connect with our client partners, industry stakeholders and drive growth for their businesses using TikTok's suite of products & services. We will work with cross-functional teams such as Product, Sales , Marketing, Trust & Safety, Global Marketing & manage an annual calendar for SEA Team to activate several touch points to communicate our core value proposition of a trusted entertainment platform that drives impact.
1. Strategy Development
- Devise B2B marketing communication strategy to inspire and influence South East Asia clients and partners, especially brands, media agencies, creative agencies, ecosystem partners, and industry associations
- Develop an SEA region-wide multi-channel new client acquisition strategy, in collaboration with multiple internal stakeholders and external partners, such as: messaging platform, media agencies, vendors, etc.
2. Project Management and Optmization
- End-to-end drive and execute integrated marketing campaigns across SEA including events, hew client acquisition scaled education, partner upskilling, email marketing, press releases, and more.
- Independently own and lead strategic projects that need cross-functional collaboration, including sales, product, finance, operation departments and more.
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- Manage regular reporting on SEA business marketing initiatives and results, especially bi-annual planning, quarterly planning (OKR) and reporting (QBR).
- Budget management: allocate budget resources effectively to support business growth, oversee budget governance to ensure compliance, track and report budget utilization.
- Drill into the performance of marketing channels, especially events and new client acquisition to track and draw actionable insights and best practices.
- Partner closely with Global hub to drive synergy, shareback best practices and adopt regional learnings to drive business alignment and uplift performance.
Qualifications
Minimum Qualifications:
- Minimum 5 years of professional experience in marketing, communications, consulting or business strategy.
- Ability to thrive in a rapid, agile, and often ambiguous growth environment.
- A team player and collaborator, strong relationship-building and leadership skills.
- Strong communication skills, particularly implemented in a cross-functional and global role and experience collaborating with internal and external stakeholders at all levels.
- Ability to apply a structured framework on marketing initiatives, planning and reporting
- Passion for TikTok marketing, and up for the challenge of building something from the ground up.
Preferred Qualifications:
- Good understanding and appreciation of international business, landscapes, and culture.
- Proven experience in media, advertising or technology industries preferred.
- Proven experience developing integrated marketing strategies and executing go-to-market plans, especially events, are preferred
Perks and Benefits
Health and Wellness
- Health Insurance
- Dental Insurance
- Vision Insurance
- HSA
- Life Insurance
- Fitness Subsidies
- Short-Term Disability
- Long-Term Disability
- On-Site Gym
- Mental Health Benefits
- Virtual Fitness Classes
Parental Benefits
- Fertility Benefits
- Adoption Assistance Program
- Family Support Resources
Work Flexibility
- Flexible Work Hours
- Hybrid Work Opportunities
Office Life and Perks
- Casual Dress
- Snacks
- Pet-friendly Office
- Happy Hours
- Some Meals Provided
- Company Outings
- On-Site Cafeteria
- Holiday Events
Vacation and Time Off
- Paid Vacation
- Paid Holidays
- Personal/Sick Days
- Leave of Absence
Financial and Retirement
- 401(K) With Company Matching
- Performance Bonus
- Company Equity
Professional Development
- Promote From Within
- Access to Online Courses
- Leadership Training Program
- Associate or Rotational Training Program
- Mentor Program
Diversity and Inclusion
- Diversity, Equity, and Inclusion Program
- Employee Resource Groups (ERG)
Company Videos
Hear directly from employees about what it is like to work at TikTok.