Scenario-Led Growth Product Manager - TikTok Shop

Responsibilities

About the team:
The Scenario-Led Growth team focuses on unlocking step-change growth opportunities through high-impact commerce scenarios such as Live and Auction. We combine deep user segmentation, content understanding, and cross-functional execution to drive breakthrough improvements in new user acquisition (DAC) and mid/long-term value growth (MAC).

Responsibilities:
- Define and execute growth strategies for key commerce scenarios (e.g., Live, Auction) to drive step-change improvements in DAC and MAC.
- Leverage user segmentation and behavioral insights to identify high-potential growth opportunities within specific scenarios.
- Partner closely with cross-functional teams including Content, Creator, Ops, Marketing, and Algorithm to deliver integrated growth solutions.
- Design and scale scenario-specific growth mechanisms, including traffic allocation, incentives, and content-product integration.
- Drive experimentation strategy to measure incremental impact on acquisition, engagement, and conversion metrics.
- Identify structural gaps in current user journeys and build product solutions to unlock scenario-based growth.
- Translate insights into repeatable frameworks that can scale across categories and markets.

Qualifications

Minimum Qualifications:
- Bachelor's degree or above, experience in product management, growth, or strategy roles in consumer tech or e-commerce.
- Strong problem-solving skills with ability to operate in ambiguous, fast-moving environments.
- Experience working cross-functionally to deliver complex initiatives.
- Data-driven mindset with ability to evaluate performance and iterate quickly.
- Experience in content-commerce, live streaming, or auction-based platforms.
- Familiarity with user segmentation and growth frameworks (DAC, MAC, lifecycle).
- Exposure to experimentation and performance-driven product optimization.

Preferred Qualifications:
- Experience in e-commerce is a plus.

Job Information

[For Pay Transparency] Compensation Description (annually)

The base salary range for this position in the selected city is $176320 - $296020 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.