Scaled Business Sales Specialist - Small and Medium Business

Responsibilities

About the Team
TikTok's SMB (Small and Midsize Business) Team aims to help businesses and brands unleash their creative side, connect with our audience, and drive revenue and growth. From designing scaled sales and service delivery programs to ensuring our customers have best-in-class tools and products at their fingertips, our SMB team combines operational expertise with a customer-centric mindset to help businesses achieve their marketing goals using TikTok For Business Solutions including TikTok Shop

Responsibilities:
- Develop and maintain a clear understanding of current account pipeline segments, priorities, and gaps
- Conduct ongoing external landscape analysis to identify key players, pertinent events and forums, etc. within the SMB space
- Lead engagement activities end-to-end, including developing project plans and timelines, coordinating deliverables from cross-functional partners, troubleshooting issues, etc.
- Develop framework to assess leads and funnel to appropriate engagement track to mitigate churn and nurture activation potential
- Identify key engagement metrics and monitor across onboarding initiatives with input and support from Analytics team
- Report on initiative impact and develop recommendations for go-forward planning
- Generating product and process insights and improvements from collecting feedback and voice of customers

Qualifications

Minimum Qualifications:
- Ideally 4 years of experience in digital marketing or eCommerce, have sufficient understanding of the overall advertising operations and a strong understanding of the market
- Experience owning and delivering quantitative targets
- Ability to translate data into clear narratives, operational strategies, and recommendation

Preferred Qualifications:
- Comfort with ambiguity and demonstrated ability to creatively and effectively fill operational "white space" to drive result
- Experience prioritizing and managing tasks effectively within a fast-paced environment while maintaining strict attention to detail
- Strong verbal and written communication skills, ability to effectively translate technical language to non-technical stakeholders;
- Strong implementation skills in adherence to structured programs.
- A genuine passion for small business