Reseller Growth & Operations Lead, Scaled Growth - Central Europe
Responsibilities
TikTok's Global Reseller Team manages advertising businesses across 20+ markets where we operate without a direct sales presence. In these markets, we work with third-party reseller partners to represent TikTok and drive advertising revenue on our behalf.
As Reseller Growth & Operations Lead for Central Europe, you will own the growth strategy and business results for your markets, and drive execution through a distributed team of outsourced/vendor staff (30-50+ headcount across reseller partner organizations) who carry out day-to-day sales activity on the ground. While this is an individual contributor role in TikTok, in practice you are the strategic and operational owner of a large, cross-border business: you define where growth comes from, translate that into a plan your outsourced teams can execute, and are personally accountable for the revenue results they deliver.
This role requires a strong strategic mind, not just an operator. You'll need to diagnose why a market is under- or over-performing, build the plan to fix or scale it, and then have the operational discipline and people-influence skills to push that plan through teams you don't directly employ. We're looking for someone genuinely result-driven - comfortable owning a number and doing whatever it takes across strategy, coaching, and hands-on execution to hit it.
Responsibilities
Strategy & Results Ownership
- Own the revenue outcome for Central Europe reseller markets - diagnose performance gaps, identify the highest-leverage opportunities, and turn them into a concrete, prioritized growth plan
- Set the go-to-market approach by market, translating TikTok's regional priorities into a plan the outsourced team can execute against
Want more jobs like this?
Get Business Operations jobs in Dubai, United Arab Emirates delivered to your inbox every week.
- Conduct regular business reviews with reseller partners on spend trends, advertiser acquisition, and account-level performance, and personally step into top account strategy or escalations where senior support is needed to close revenue
- Collaborate with Strategy, Finance, and Legal to ensure smooth deal execution and policy compliance
Leading Without Direct Authority
- Lead the outsourced team (30-50+ people across Central Europe markets) as their de facto manager on strategy and priorities, even though they report into the reseller partner, not TikTok - setting direction, cadence, and performance expectations
- Own the performance management cycle for reseller-side team leads - set targets, diagnose root causes when a market underperforms, and drive fixes purely through influence and relationship, escalating to partner leadership when needed
Qualifications
Minimum Qualifications:
- Experience in strategy consulting, corporate strategy, or a similarly rigorous strategic function, with a demonstrated ability to diagnose a complex business relationship and shape a multi-year framework for it, not just manage it day-to-day
- Genuinely result-driven - a track record of owning a business outcome (revenue, growth, market share) end-to-end, even when the levers aren't fully within your direct control
- Able to operationalize that outcome by managing a large, complex partner relationship at both strategic and operational levels, with commercial acumen around contract structures and incentive design
- Excellent cross-functional influence - able to drive outcomes across regions and functions without direct authority
- Strong data analytical skills - able to look at large, messy datasets and pull out what's actually going on: which markets or accounts are underperforming and why, where the biggest opportunities are. Excel/Sheets proficiency required, BI tools a plus
- Experience operating in a global, cross-cultural environment across multiple markets and time zones
Preferred Qualifications:
- Exposure to TikTok Ads or other social/performance advertising platforms
- Familiarity with Central Europe markets and digital advertising dynamics in emerging markets
Perks and Benefits
Health and Wellness
- Health Insurance
- Dental Insurance
- Vision Insurance
- HSA
- Life Insurance
- Fitness Subsidies
- Short-Term Disability
- Long-Term Disability
- On-Site Gym
- Mental Health Benefits
- Virtual Fitness Classes
Parental Benefits
- Fertility Benefits
- Adoption Assistance Program
- Family Support Resources
Work Flexibility
- Flexible Work Hours
- Hybrid Work Opportunities
Office Life and Perks
- Casual Dress
- Snacks
- Pet-friendly Office
- Happy Hours
- Some Meals Provided
- Company Outings
- On-Site Cafeteria
- Holiday Events
Vacation and Time Off
- Paid Vacation
- Paid Holidays
- Personal/Sick Days
- Leave of Absence
Financial and Retirement
- 401(K) With Company Matching
- Performance Bonus
- Company Equity
Professional Development
- Promote From Within
- Access to Online Courses
- Leadership Training Program
- Associate or Rotational Training Program
- Mentor Program
Diversity and Inclusion
- Diversity, Equity, and Inclusion Program
- Employee Resource Groups (ERG)
Company Videos
Hear directly from employees about what it is like to work at TikTok.