Regional Key Accounts Manager - Business Growth and Operations (Mandarin Speaking), TikTok Shop - Thailand
Responsibilities
About the Team
The SEA Regional Key Accounts team works with top-tier brands to scale e-commerce growth across multiple markets on TikTok Shop. The team drives strategic growth partnerships, regional business planning, and high-impact commercial solutions.
About the Role
This role strengthens our internal capabilities through structured client-solution initiatives and analytical frameworks, while driving the launch and success of the fast-growing Chinese/International FMCG portfolio.
Responsibilities
- Co-create and scale regional strategic solution kits, including but not limited to JBP frameworks, campaign playbooks, co-investment models, and performance best practices that enable consistent brand growth across SEA markets.
- Co-design and refine data-driven frameworks to enhance decision-making, such as regional scorecards, diagnosis tools, and competitive benchmarking dashboards.
- Lead vertical strategy and end-to-end commercial ownership of Chinese/International FMCG (Fast Moving Consumer Goods) sellers, driving ecosystem enablement, operational excellence, and sustainable brand success within SEA markets.
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- Facilitate alignment between SEA market teams, brand headquarters, and internal cross-functional partners through structured communication mechanisms and shared OKRs to ensure seamless execution and mutual growth.
- Translate insights into actionable business recommendations that influence key internal agendas, from product development and marketing solutions to shared resource optimization, to accelerate GMV scale and improve investment efficiency.
- Participate in regional B2B marketing planning and execution:
Work with regional teams to drive B2B marketing and industry initiatives for key accounts, enhancing TikTok Shop's brand awareness and influence within the industry.
Qualifications
Minimum Qualifications
- Bachelor's degree or above
- Fluent in Mandarin, to liaise with China-based brand HQs and partners
- 4 years experience in eCommerce marketplace business or similar
- Market knowledge with an international mindset, willing to have some business travel
- Excellent interpersonal and negotiation skills, strong presentation skills and sales foundation
- Strong analytical capability and proficiency with business metrics, reporting, and forecasting
- Ability to work in a fast-paced and cross-cultural environment, with problem-solving mindset and strong ownership
Preferred Qualifications
- Strong networks and connections with Chinese FMCG or Beauty is a plus
- Background in regional e-commerce, category management, account management, or commercial operations
- Familiarity with TikTok Shop or content-based commerce models (LIVE, affiliate, creator-led sales)
- Track record building frameworks, dashboards, or standardized planning tools
Perks and Benefits
Health and Wellness
- Health Insurance
- Dental Insurance
- Vision Insurance
- HSA
- Life Insurance
- Fitness Subsidies
- Short-Term Disability
- Long-Term Disability
- On-Site Gym
- Mental Health Benefits
- Virtual Fitness Classes
Parental Benefits
- Fertility Benefits
- Adoption Assistance Program
- Family Support Resources
Work Flexibility
- Flexible Work Hours
- Hybrid Work Opportunities
Office Life and Perks
- Casual Dress
- Snacks
- Pet-friendly Office
- Happy Hours
- Some Meals Provided
- Company Outings
- On-Site Cafeteria
- Holiday Events
Vacation and Time Off
- Paid Vacation
- Paid Holidays
- Personal/Sick Days
- Leave of Absence
Financial and Retirement
- 401(K) With Company Matching
- Performance Bonus
- Company Equity
Professional Development
- Promote From Within
- Access to Online Courses
- Leadership Training Program
- Associate or Rotational Training Program
- Mentor Program
Diversity and Inclusion
- Diversity, Equity, and Inclusion Program
- Employee Resource Groups (ERG)
Company Videos
Hear directly from employees about what it is like to work at TikTok.