Program Manager, GIMC GBM

Planning and delivery are one job here. You write the plan, brief the creative, events and channel teams from it, stay in the room while the work is made, judge it against the plan, and answer for the number every week. You do not make, stage or distribute. You own the result.

You will work with a communications planner, three craft teams, product marketing and named counterparts in every region. The model is in its first year. You will help finish the build as much as run it.

Responsibilities
Strategy and Planning
- Own the integrated plan for your lever across every persona it touches, with clear objectives, sequencing and what it is measured on agreed at sizing.
- Advise at sizing on how much response a brief on your lever warrants, and hold that call once made.
- Write the strategy behind the plan, not only the plan: the argument for what gets made and why.
Programmes
- Run the programmes for your lever, month by month, off the quarterly plan.
- Turn programme updates in days without breaking the plan. Plan and deliver feature moments in weeks, against the criteria and on the clock. Hold the integrated plan and workback for the campaigns on your lever.
- Brief Creative, Events and Channels from the persona and the plan. Stay in the room through development and judge the work against the plan.
- Partner with product marketing so product truth and persona truth are set together at sizing, and chair the plan check and launch check.
Regions
- Act as GIMC counterpart to a region. Run the 48-hour comment window on feature moments, work with co-planners on campaigns, ship the regional kit, and own regional adoption of globally built work.
- Write the monthly note to your region's IMC lead after the scorecard.
Measurement
- Hold the scorecard for your lever: create, capture, convert. Report it weekly, monthly and quarterly and act on what it shows.
- Work with the planner, ops and the measurement owner so every brief on your lever runs on the same clocks and reads on the same scorecard.
People
- You will collaborate with a multi-disciplinary group: creative, channels, regional counterparts and product marketing work to it because it is clear, argued and measured.

Qualifications

Minimum Qualification(s)
- 5+ years in integrated marketing, campaign or programme management, agency or client side.
- Proven experience owning and delivering programmes end to end, coordinating multiple stakeholders and managing competing priorities while maintaining delivery against agreed objectives.
- Extensive B2B experience, delivering programmes for business buyers across long consideration cycles, with success measured against pipeline and commercial outcomes rather than reach alone. Able to demonstrate and discuss two or more B2B programmes in detail.
- Strong strategic planning experience, developing integrated programmes across paid, owned, earned, CRM and events. Experienced in defining the programme strategy-not simply executing a pre-existing plan-and using insight and evidence to influence what was ultimately developed and delivered.
- Strong measurement discipline, establishing objectives, KPIs and success measures before work moved into delivery, with regular weekly reporting to track performance, identify issues and inform optimisation.
- Proven stakeholder management, including the ability to challenge or hold firm to an agreed strategic plan, while maintaining trust, collaboration and productive relationships.

Preferred Qualification(s)
- Experience marketing to advertisers, agencies and media decision-makers, with a strong understanding of their needs, behaviours and decision-making processes.
- Proven ad tech and platform marketing experience, including familiarity with TikTok as a marketing and advertising channel.
- Experience in briefing and collaborating with in-house creative, events and channel teams, providing clear strategic direction and constructive feedback to strengthen the work without needing to execute it personally.
- Proven ability to partner with regional teams to drive regional adoption and effective execution of global programmes, balancing global consistency with regional market requirements.
- Clear, concise communicator with strong written skills.

Job Information

[For Pay Transparency] Compensation Description (annually)

The base salary range for this position in the selected city is $108000 - $208800 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

For Los Angeles County (unincorporated) Candidates:

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:

1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;

2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and

3. Exercising sound judgment.

Client-provided location(s): New York, NY

Job ID: TikTok-7686726091747182853

Employment Type: OTHER

Posted: 2026-09-18T20:44:23