Product Strategy Manager - TikTok LIVE - London

Responsibilities

The LIVE Operations team is obsessed with everything to do with TikTok LIVE. Our mission is to continually champion and optimize TikTok LIVE by empowering creators and agencies to build a creative, engaging, and safe space for all users.

- Drive awareness and adoption of TikTok LIVE features (e.g., Match, Superfan) among EU creators through clear feature strategies, education frameworks, and targeted campaigns.
- Own feature GTM strategy design by developing a strong understanding of product capabilities, creator behavior, and regional market needs.
- Focus on key verticals (e.g., Music, Sports) to identify the most relevant LIVE features and design monetization strategies that help creators better monetize their content.
- Track key product and feature-level metrics, conduct data analysis, and synthesize user feedback to optimize feature positioning, adoption, and performance.
- Work closely with Product, Operations, and Regional teams to drive alignment and execution across feature launches and ongoing initiatives.
- Participate in and independently drive cross-functional projects, contributing to the planning and execution of LIVE feature strategies in the EU.

Qualifications

Minimum Qualifications:
- Experience in product strategy, product marketing, GTM, or growth-related roles, preferably within live streaming, creator platforms, or consumer tech.
- Strong interest in live streaming, the creator ecosystem, and feature-driven monetization models.
- Solid analytical and problem-solving skills, with the ability to interpret data and translate insights into actionable recommendations.
- Highly responsible, detail-oriented, self-motivated, and able to operate with a high level of ownership.

Preferred Qualifications:
- Strong communication and collaboration skills