Product Operations Manager, International Brand Ads - Tentpole Marketing

Responsibilities

Team Introduction:
The Global Creative Planning (GCP) team is part of the TikTok Global Monetization Product & Technology organization. We are dedicated to elevating creative and content strategies globally and driving advertiser success through innovation. Our mission is to make our products a growth engine for TikTok's ad business by bridging global frameworks with localized execution and actionable insights, including product GTM strategy development, localized operation enablement, regional business insights & planning. We focus on scaling our cutting edge solutions (Tentpole solution, TikTok One, Symphony etc), enabling data-driven decisions, and shaping the global narrative for TikTok's creative monetization strategy

Responsibilities:
- Own global product operations for tentpole marketing strategy, including revenue goal setting, opportunity sizing, product inventory assessment, GTM planning, and cross-functional execution.
- Partner closely with sales teams to identify tentpole marketing opportunities from key accounts. Analyze common client needs across verticals, translate insights into scalable tentpole marketing solutions and use cases, and drive the implementation of related solutions.
- Develop and operationalize AI-powered packaging tools to improve the efficiency and quality of package solution generation, enabling faster and more scalable sales support.
- Optimize online systems and policy to ensure a smooth and efficient revenue tracking process.

Qualifications

Minimum Qualifications:
- 2+ years of experience in brand advertising, product operations, product management, business operations, or related areas.
- This is a hybrid role combining operations and product solution design. The role requires the ability to identify business needs, design system solutions, work closely with engineering teams, drive development and launch, and manage the full GTM process from planning to execution.
- Strong communication and data analysis skills. Able to quickly understand complex business contexts, identify key issues, manage risks, and drive cross-functional alignment.
- Comfortable working in a global environment and collaborating with cross-functional teams across different regions and cultures.

Preferred Qualification:
- Product management experience is preferred.

Job Information

[For Pay Transparency] Compensation Description (annually)

The base salary range for this position in the selected city is $108000 - $220400 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

For Los Angeles County (unincorporated) Candidates:

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:

1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;

2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and

3. Exercising sound judgment.