Product Marketing Project Intern (TikTok Shop - Japan) - 2026 Start (BS/MS)

Responsibilities

The e-commerce industry has seen tremendous growth in recent years and has become a hotly contested space amongst leading Internet companies, and its future growth cannot be underestimated. With millions of loyal users globally, we believe TikTok is an ideal platform to deliver a brand new and better e-commerce experience to our users. We are looking for passionate and talented people to join our product and operations team, together we can build an e-commerce ecosystem that is innovative, secure, and intuitive for our users. Join us as we drive the future of e-commerce here at TikTok.

As a project intern, you will have the opportunity to engage in impactful short-term projects that provide you with a glimpse of professional real-world experience. You will gain practical skills through on-the-job learning in a fast-paced work environment and develop a deeper understanding of your career interests.

Applications will be reviewed on a rolling basis - we encourage you to apply early.
Successful candidates must be able to commit to at least 6 months long internship period.

We are looking for a motivated and detail-oriented Product Marketing Intern to support product marketing initiatives in the Japanese market. This role will work closely with cross-functional teams to drive product adoption, enhance user engagement, and optimize go-to-market strategies through localized content and channel optimization.

Key Responsibilities
- Develop and execute product marketing initiatives tailored to the Japanese market, including feature launches and localized campaigns.
- Create Japan-focused marketing content such as product feature introductions, campaign assets, and marketing templates aligned with local user preferences and aesthetics.
- Support the setup and optimization of various marketing channels (e.g., merchant & creator channels), improving content performance through planning and creative iteration.
- Assist in developing and organizing training programs for Japanese merchants and creators, including preparing materials and supporting training execution.