Product Marketing & Operations Manager, Creator Solutions - LATAM

Responsibilities

About the Role
The LATAM Creative Products & Operations team is responsible for scaling creator-led advertising solutions across TikTok One and Content Ads products. These solutions connect brands with creators to deliver high-performing creative at scale.

As the Product Marketing Manager for Creator Solutions in LATAM, you will own the regional creator supply strategy, ensuring advertisers can reliably access high-quality creator content across our monetization products.

This role is a mix of product marketing, creator ecosystem management, operational excellence and marketplace economics. You will translate advertiser demand into scalable creator participation, driving creator awareness, ecosystem education, product adoption, creator monetization and reliable supply across LATAM markets.

You will work closely with Product, Sales, and Operations teams to ensure our creator ecosystem is growing, monetizing, and delivering measurable business outcomes for advertisers.

Responsibilities:
Creator Supply & Growth
- Develop strategies to grow and diversify creator supply across key products, verticals, and markets
- Manage creator agencies and ecosystem partners to expand creator participation at scale
- Identify supply gaps and design creator recruitment and activation programs to meet advertiser demand

Monetization & Performance
- Drive creator monetization growth by increasing the number of active and earning creators across solutions
- Analyze creator earnings, participation, and campaign outcomes to identify monetization opportunities and supply gaps
- Partner with Product and Sales teams to improve creator incentives and participation economics
- Troubleshoot creator-related bugs, payment issues and other product-related challenges shared by the creator ecosystem

Delivery & Operational Excellence
- Own creator participation in advertiser campaigns, ensuring delivery targets and creative volume commitments are met
- Build and optimize operational documentation, workflows, SOPs, tooling and legal assessments to improve reliability and efficiency
- Identify risks in creator supply or delivery early and proactively mitigate them

Data & Insights
- Own, track and analyze key metrics, including:
- Creator payout
- Creator participation and delivery attainment
- Number of creators per product
- Number of monetized creators
- Translate data into actionable insights

Cross-Functional Partnership
- Partner with Product, Sales, CPS, AdEx, Comms, PGC, Content Operations and other XFN teams to translate advertiser demand into scalable creator participation
- Represent LATAM creator ecosystem insights in global product and monetization events and discussions
- Educate creators and ecosystem partners on TikTok monetization programs and best practices
- Support the launch and testing of new creator-led advertising solutions

Qualifications

Minimum Qualifications:
- 5+ years of experience in product marketing, creator economy, and digital advertising
- Strong understanding of the LATAM creator ecosystem, including creators, agencies, and content trends
- Experience working with data to drive strategic decisions, including marketplace performance, monetization metrics, or advertising campaign outcomes
- Proven ability to translate market insights into scalable product or ecosystem strategies
- Strong cross-functional collaboration skills, working with Product, Sales, Operations and Marketing teams
- Experience in digital platforms, creator marketplaces and advertising technology is highly preferred
- Comfortable working in a fast-paced environment with evolving products and pilot initiatives

Preferred qualifications:
- Ability to thrive in a fast-paced, dynamic, and culturally diverse environment.
- Exceptional communication and collaboration skills, with experience navigating global organizations and aligning cross-functional teams toward shared goals.
- Proactive, detail-oriented, and comfortable managing multiple priorities simultaneously.